Smartphones and social networks: from communication to egotrip
Since the advent of smartphones, then the arrival of web 2.0, through Facebook, Twitter and later Snapchat, Instagram, Google Maps and Tripadvisor for reviews, the means of communication have never been so numerous and intense . If there have never been so many ways to communicate, it is clear
Digital marketing: the two main types of web communication for VSEs
If we sketch out a little how to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of proceeding are, and for what types of business they are suitable.
Entrepreneurship and digital: 10 tips for reducing agency effects in outsourcing and subcontracting
You have funding, a project, and an internal team dedicated to project management. Either. From now on, all your attention turns to the development of the project, and as a good entrepreneur who monitors his costs and who wants to call on experts, you have launched a call for tenders and
The importance of digitalizing your supplier relationship for better business efficiency
The advent of digital technology in the commercial part of a company should not make us forget the importance of using information and communication technologies to better structure relationships with its network of suppliers, and therefore better manage the his company's supply chain. Let's see together here why and how
SEO: Boost site traffic by combining push content and pull content
Note: article initially published in 2012, and republished in 2023 because it is still relevant in terms of SEO strategy. Today, I'm going to talk to you about an SEO concept that I recently formalized: push & pull content, notions that appeal to those of information seekers and information takers. I actually have
I tested the eS3 and eS Pro electric scooter from Askoll
Askoll is an Italian brand that is making its debut in the urban mobility sector. With the ES3, the brand has taken a step forward in the electric scooter market. Based on its predecessor the ES2, this new electric moped seems to gain in performance and endurance. I had the opportunity to
10 changes in management and recruitment
We are experiencing a period of transition in the world of work, marked by the advent of web 2.0 and collaborative information systems. Consequently, the avenues mentioned below may be useful to you whether for recruiting or being recruited, but also for managing your career, undertaking, imagining
Business and entrepreneurship: why we should not confuse quality control and compliance with standards with the desired objective
I will take advantage of some real examples that I have been confronted with recently to discuss my opinion on the disproportionate allocation of resources to quality control and compliance with “standards” (which sometimes only have standards in name), and which has often resulting in the dispersal of human efforts and the defocusing of
Create a website for an SME/VSE
Which web strategy should an SME/VSE choose? What kind of site should you create and why? How to take advantage of your online presence? I will try to give you some answers, while maintaining a relatively high level of abstraction because it is above all a question of
Bellroy backpack: the perfect combination of aesthetics and functionality
As an entrepreneur, digital nomad or simply city dweller on the move, finding the ideal backpack is a quest as complex as it is crucial. Until now, we have seen almost all styles come and go, until the advent of the famous Rains backpack which went from an avant-garde bag
Treasury: create a management dashboard using Dext and Zapier
When you manage a VSE, an SME or even a self-employed business, and you have to juggle a lot of costs (fixed, variable, supplier, exceptional costs, etc.), it is not necessarily easy to find your way around in terms of cash flow management. Management control is one of the solutions allowing
WordPress plugin to add your blog to the iPhone, iPad and iPod Touch home screen
Hello everyone. Today I'm sharing with you my WordPress extension “Add to Home Screen WP Plugin”, coded based on the excellent “Add to home screen” script from Cubiq.org (MIT license). This plugin will allow you to offer readers of your blog connected from an iPhone, an iPod
The best ordering terminal solutions for restaurants
Order terminals have invaded fast food concepts, with more or less effective and more or less adapted solutions. To better navigate the jungle of order terminals, here is a quick overview of existing solutions, their advantages and their weaknesses, according to my humble
Nexx helmets: or how to combine design, comfort and safety
Here I share some photos of my new Jet helmet from Nexx, purchased in 2020 and repurchased a few days ago in 2023, so 3 years later, still from the same brand, on Amazon at the best price. For scooterists at heart, I recommend their helmets
E-commerce sites that scam? It still exists… The Gastro Mastro case
A quick little article for catering professionals to advise you against using the Gastro Mastro e-commerce site (or Materielpizzadirect.com). Indeed, after placing an order for a bain-marie, after a year of waiting, not only was the material never received, but customer support only responded during
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