Course – Social Media explained to everyone (social networks and digital marketing)

A free guide to understanding the basics of social media: community management, social networks, digital marketing, and essential tools to optimize your online presence.

This guide is a summary of the Social Media course that I taught at the Sup de Pub communications school (INSEEC Group), and which I now add to over time. Learn how social media works and how to implement your own social media strategy to generate buzz, improve your online visibility, and grow your business.

• Chapter 1 : The 10 best tips for effectively running your social networks
• Chapter 2 : Introduction to Twitter: key figures and behaviors
• Chapter 3: Uses and best practices on Twitter
• Chapter 4: How to deal with trolls and haters
• Chapter 5: Digitalize the company through its structure and culture
• Chapter 6: The navel-gazing fiber of social networks
• Chapter 7: Social media trends since 2014
• Chapter 8, case study: Bad buzz and crisis communication, the Dior / Galliano case
• Chapter 9: The authentic, this new universal

The best tools for managing and promoting your social networks

• Chapter 1 : OneUp App, one of the best social media management solutions
• Chapter 2 : Smiirl, the Facebook fan and Instagram follower counter