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How to create a simple automated acquisition funnel from Meta Ads to Zoho Campaigns (Tutorial)
What we're going to build: The principle can be summed up in one sentence: Meta captures the lead, a connector pushes it into a list…
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OneUp App: the best social media management solution
In today's digital world, social media management is essential for businesses seeking to reach their target audience…
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Discover Smiirl, the Real-Time Facebook and Instagram Like Counter
Discover my test of Smiirl, an incentive generating a wave of new fans on your social networks.
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Tutorial: launch Google Chrome in full screen when Windows starts
For my restaurant, I needed to display an HP tablet running Windows 10. The idea was to display a page…
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The two-speed Google rating, or how certain establishments are at a disadvantage compared to others in terms of reputation
It's no secret that in the digital age, businesses are under the watchful eye of consumers, and to that end…
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Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis communication: a look back at the global PR disaster that Dior suffered a few years ago, and an analysis…
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The 10 key points of your digital strategy
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 key points on which we can…
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To innovate, sometimes ignore surveys, statistics and consumer opinions
I'd like to share a thought I had, which suggests that to innovate and reinvent oneself, one would need to…
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Digital marketing: the two main types of web communication for VSEs
To simplify the way a business is promoted online, there are two main types of web strategy…
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How Instagram, Tiktok and social networks have reshuffled the restaurant cards
And more broadly, how social media has hurt some restaurants and boosted others. A few years ago, we were talking about…
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Advertising on Facebook Ads for a dating site: how to do it?
Are you launching a dating site or app business? This short guide that I've taken the time to write...
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All behind Anggun for Eurovision 2012: find me on FranceTV's social platforms
Tonight is the Eurovision final in Baku, and France Télévisions is offering me the opportunity to be the community manager for the event on their…