Category: Communication
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How to create a simple automated acquisition funnel from Meta Ads to Zoho Campaigns (Tutorial)
What we're going to build: The principle can be summed up in one sentence: Meta captures the lead, a connector pushes it into a Zoho Campaigns list, and a Campaigns workflow automatically triggers the email sequence. Three tools, two free accounts out of three, and only one rule to follow: each component does only one thing…
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OneUp App: the best social media management solution
In today's digital world, social media management is essential for businesses looking to effectively reach their target audience. OneUpApp is a comprehensive online service designed to facilitate the planning, automation, and optimization of social media posts. In my case, after testing several solutions, I use OneUpApp…
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Discover Smiirl, the Real-Time Facebook and Instagram Like Counter
Discover my test of Smiirl, an incentive generating a wave of new fans on your social networks.
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Tutorial: launch Google Chrome in full screen when Windows starts
For my restaurant, I needed to set up an HP tablet running Windows 10. The idea was to display a commercial webpage, so the staff needed to be able to turn on the computer or tablet and have the webpage automatically launch in full screen using Google Chrome. In short,…
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The two-speed Google rating, or how certain establishments are at a disadvantage compared to others in terms of reputation
It's no secret that in the digital age, businesses are under the watchful eye of consumers, and as such, Google reviews play a crucial role. They influence the choices of potential customers and shape the reputation of establishments. However, I recently identified an emerging, often overlooked issue that deserves attention…
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Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis communication: a look back at the global PR disaster that targeted Dior a few years ago, and an analysis of how the brand brilliantly managed its crisis communication. Note: This chapter, originally published in 2012 and republished in 2023, is the 11th in a series of lessons on…
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The 10 key points of your digital strategy
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 key points to consider during the initial planning phase. These 10 points can easily be structured as a methodology and applied chronologically, from the initial overview to the specific details…
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To innovate, sometimes ignore surveys, statistics and consumer opinions
I'd like to share a thought I had: to innovate and reinvent ourselves, perhaps we should sometimes try not to be slaves to numbers and statistics, because surveying people who are naturally resistant to change can lead to stagnation. The idea is to try…
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Digital marketing: the two main types of web communication for VSEs
If we schematize a little the way to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of doing things are, and for which types of business they are suitable.
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How Instagram, Tiktok and social networks have reshuffled the restaurant cards
And more broadly, how social media has hurt some restaurants while boosting others. A few years ago, the main topic of conversation was the "dictatorship" of online customer reviews, particularly with the rise of TripAdvisor and, more recently, Google reviews. The stakes are high for restaurant and hotel owners, as well as retailers…