You manage the communication of a brand, an association, a brand, a restaurant or simply one of your customers, and you are looking for ideas to improve the support of your brand on social networks, increase the number of subscribers, the reach of your posts and generate interaction.
Crisis com': return to the bad buzz world of which had been victim Dior a few years ago, and to analyze how the brand was able to brilliantly manage its crisis communication.
What is the difference between tags and categories, and how to use them effectively from a point of view SEO ? This is a question that bothers many bloggers and content creators in their digital strategy, but which can also help large newsrooms and general or thematic news sites.
Here is a small methodology formalized that I remixed from my knowledge in organization theory and my personal experience in project development. Although intuitive, I wanted to share it especially for apprentice entrepreneurs who embark on complex projects and who can quickly lose track when faced with the various obstacles imposed on them.
Here is a possible methodology development and implementation of a digital strategy, broken down into 10 major points on which we can work during the upstream reflection phase.
The WordPress excerpt via the_excerpt() function is a brief summary of a post from your WordPress blog that appears where it is called, usually on archive pages (categories, tag, author pages), results search and, in some cases, on the home page of your site, but also in the RSS feed and in what is sometimes sent to social networks via specific extensions.
How many times have we surprised ourselves imitate the behavior of others, from a more or less conscious perspective to achieve the same results ? How many resources are allocated by companies to standardize their communication, their positioning and their strategy on leading companies in their market?
For more than ten years we have been hearing about the CSR : the famous Corporate Social Network. Except that in practice, apart from certain large structures, or certain start-ups which use messaging systems like Google Teams, we do not see many organizations which have taken the time to implement a sort of intranet which would allow employees to simply find information inherited from several years of experience from a simple search.
Note: This chapter initially published in 2012 and republished in 2023 is the 5th in a series of course on Management 2.0, the summary of which can be found here.
I share with you here a little reflection that I made to myself and according to which for innovate and reinvent yourself, maybe sometimes we should try not to be a slave to numbers and statistics, because probing people who are inherently resistant to change can push us into inaction.
Since the advent of smartphones, then the arrival of web 2.0, through Facebook, Twitter and later Snapchat, Instagram, Google Maps and Tripadvisor for reviews, the means of communication have never been so numerous and intense.
Working on the visibility of a small or very small business (VSE) on the Internet does not only consist of putting your website online and promoting it. There is this little extra, this choice of a well-formulated strategy which can improve the communication of a small business.
You have a funding, A project, and an internal team dedicated to project management. Either. Now all your attention turns to the project development, and as a good entrepreneur who monitors his costs and who wishes to call on experts, you have launched a call for tenders and found external collaborators (freelancers, consultants, off-shore teams) to take care of the development of your project at the best price and with the right expertise. In other words, you have outsourced the coding, design or any other part related to the development of your project.
The advent of digital in the commercial part of a company should not make us forget the importance of exploiting information and communication technologies to better structure relationships with its network of suppliers, and therefore better manage its company's supply chain.
Note: article initially published in 2012, and republished in 2023 because it is still relevant in terms of SEO strategy.