Category: Social media
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How to create a simple automated acquisition funnel from Meta Ads to Zoho Campaigns (Tutorial)
What we're going to build: The principle can be summed up in one sentence: Meta captures the lead, a connector pushes it into a Zoho Campaigns list, and a Campaigns workflow automatically triggers the email sequence. Three tools, two free accounts out of three, and only one rule to follow: each component does only one thing…
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Smiirl: a connected and ultra-designed Facebook fan and Instagram follower counter
Displaying your likes in real time and controlling the flow down to the second is now possible thanks to the ultra-stylish "likes" and "follower" counter called Smiirl. What is it? How do you use it? And what are its advantages? Let's take a closer look at this must-have of the latest technological innovations. [Further details omitted]
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OneUp App: the best social media management solution
In today's digital world, social media management is essential for businesses looking to effectively reach their target audience. OneUpApp is a comprehensive online service designed to facilitate the planning, automation, and optimization of social media posts. In my case, after testing several solutions, I use OneUpApp…
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Discover Smiirl, the Real-Time Facebook and Instagram Like Counter
Discover my test of Smiirl, an incentive generating a wave of new fans on your social networks.
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Brand trends: authenticity, this new universal
Advertising, communication, strategy: what if authenticity and a return to roots were the new battleground for brands? Note: This chapter, originally published in 2018, is part of a series of courses on Social Media, the table of contents of which can be found here. In 2012, I shared my thoughts on…
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Structure and culture of innovation: how to digitalize an organization?
Once you've learned the basic techniques for communicating on social media, you're likely to encounter another problem: the inability to implement your ideas within a rigid organization that doesn't (yet) allow for innovation through trial and error. In fact, it's necessary to have revolutionized…
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The 10 best tips for effectively running your social networks
You manage the communication for a company, an association, a brand, a restaurant, or simply one of your clients, and you're looking for ideas to improve your brand's presence on social media, increase your number of followers, the reach of your posts, and generate interaction. Whether it's on Instagram, Facebook, TikTok, Twitter, etc.
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Smartphones and social networks: from communication to egotrip
Since the advent of smartphones, followed by Web 2.0, through Facebook, Twitter, and later Snapchat, Instagram, Google Maps, and TripAdvisor for reviews, the means of communication have never been so numerous and intense. While there have never been so many ways to communicate, it's undeniable that we've never…
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10 changes in management and recruitment
We are experiencing a period of transition in the world of work, marked by the advent of Web 2.0 and collaborative information systems. Therefore, the strategies discussed below can be useful to you whether you are recruiting or being recruited, but also for managing your career, starting a business, or developing new solutions for your employees.
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Definition of a troll and how to get rid of them
Managing comments on a blog or product can quickly turn into a shoot-'em-up. First, I'll explain how to stay calm in these situations, but more importantly, how to manage a crisis. Introduction: Definition of a troll. A troll, in digital terms, is a person who…