Entrepreneurial thoughts – Digital, Foodtech, SEO, WordPress…
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Structure and culture of innovation: how to digitalize an organization?
Once you've learned the basic techniques for communicating on social media, you're likely to encounter another problem: the inability to implement your ideas within a rigid organization that doesn't (yet) allow for innovation through trial and error. In fact, it's necessary to have revolutionized…
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Snippet WP: remove the WordPress menu from the top admin bar
Here's a little PHP function that lets you remove the small WordPress logo from the admin bar, thus freeing up some space at the top of a WordPress blog's admin area: // Remove WP logo and WP dropdown menu from top admin bar function admin_bar_remove_logo() { global $wp_admin_bar; $wp_admin_bar->remove_menu( 'wp-logo' ); }…
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The 10 best tips for effectively running your social networks
You manage the communication for a company, an association, a brand, a restaurant, or simply one of your clients, and you're looking for ideas to improve your brand's presence on social media, increase your number of followers, the reach of your posts, and generate interaction. Whether it's on Instagram, Facebook, TikTok, Twitter, etc.
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Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis communication: a look back at the global PR disaster that targeted Dior a few years ago, and an analysis of how the brand brilliantly managed its crisis communication. Note: This chapter, originally published in 2012 and republished in 2023, is the 11th in a series of lessons on…
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SEO and blog: make the most of the difference between tag and category
What is the difference between tags and categories, and how can they be used effectively from an SEO perspective? This is a question that plagues many bloggers and content creators in their digital strategy, but it can also help large newsrooms and general news sites, or…
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The 6 stages of launching a project
Here's a simple, formalized methodology I've adapted from my knowledge of organizational theory and my personal experience in project development. While intuitive, I wanted to share it especially for aspiring entrepreneurs embarking on complex projects who can quickly lose their way when faced with…
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The 10 key points of your digital strategy
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 key points to consider during the initial planning phase. These 10 points can easily be structured as a methodology and applied chronologically, from the initial overview to the specific details…
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Change the Default Excerpt Length in WordPress
The WordPress excerpt via the `the_excerpt()` function is a brief summary of a post from your WordPress blog that appears wherever it is called, typically on archive pages (categories, tags, author pages), search results, and in some cases, on your site's homepage, but also in the RSS feed and…
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Start-ups, digital and entrepreneurship: the cult of cargo in business strategy
How many times have we caught ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources do companies allocate to standardize their communication, positioning, and strategy compared to market leaders? And above all, what analysis was conducted beforehand to…
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CSR: the Corporate Social Network (or modern intranet) deciphered in 10 points
For over a decade, we've been hearing a lot about Enterprise Social Networks (ESNs). However, in practice, apart from some large corporations or startups using messaging platforms like Google Teams, very few organizations have taken the time to implement a kind of intranet that would allow…