Entrepreneurial thoughts – Digital, Foodtech, SEO, WordPress…
-
To innovate, sometimes ignore surveys, statistics and consumer opinions
I'd like to share a thought I had: to innovate and reinvent ourselves, perhaps we should sometimes try not to be slaves to numbers and statistics, because surveying people who are naturally resistant to change can lead to stagnation. The idea is to try…
-
Smartphones and social networks: from communication to egotrip
Since the advent of smartphones, followed by Web 2.0, through Facebook, Twitter, and later Snapchat, Instagram, Google Maps, and TripAdvisor for reviews, the means of communication have never been so numerous and intense. While there have never been so many ways to communicate, it's undeniable that we've never…
-
Digital marketing: the two main types of web communication for VSEs
If we schematize a little the way to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of doing things are, and for which types of business they are suitable.
-
Entrepreneurship and digital: 10 tips for reducing agency effects in outsourcing and subcontracting
You have funding, a project, and an in-house team dedicated to project management. Fine. Now, all your attention is focused on developing the project, and like a good entrepreneur who keeps a close eye on costs and wants to bring in experts, you've launched a call for tenders and found external collaborators…
-
The importance of digitalizing your supplier relationship for better business efficiency
The rise of digital technology in a company's commercial operations shouldn't overshadow the importance of leveraging information and communication technologies to better structure relationships with its supplier network, and thus better manage its supply chain. Let's explore why and how this is extremely important…
-
SEO: Boost a site’s traffic by combining push content and pull content
Note: This article was originally published in 2012 and republished in 2023 because it remains relevant in terms of SEO strategy. Today, I'm going to talk about an SEO concept I recently formalized: push and pull content, notions that evoke those of information seekers and information gatherers. I actually took the push concepts…
-
I tested the eS3 and eS Pro electric scooter from Askoll
Askoll is an Italian brand making its debut in the urban mobility sector. With the ES3, the brand has taken a significant step in the electric scooter market. Based on its predecessor, the ES2, this new electric moped appears to offer improved performance and range. I had the opportunity to test the Askoll ES3, and then…
-
10 changes in management and recruitment
We are experiencing a period of transition in the world of work, marked by the advent of Web 2.0 and collaborative information systems. Therefore, the strategies discussed below can be useful to you whether you are recruiting or being recruited, but also for managing your career, starting a business, or developing new solutions for your employees.
-
Business and entrepreneurship: why we should not confuse quality control and compliance with standards with the desired objective
I'm taking advantage of a few real-life examples I've recently encountered to share my opinion on the excessive allocation of resources to quality control and compliance with "standards" (which sometimes are standards in name only), and which often results in the scattering of human efforts and a loss of focus on an entity's main objective, whether it...
-
Create a website for an SME/VSE
What web strategy should a small or very small business (SME) choose? What kind of website should you create and why? How can you leverage your online presence? I will attempt to provide some answers, maintaining a relatively high level of abstraction, as this is primarily general guidance on…