Digital marketing: the two main types of web communication for VSEs
If we schematize a little the way to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of doing things are, and for which types of business they are suitable.
Entrepreneurship and digital: 10 tips for reducing agency effects in outsourcing and subcontracting
You have funding, a project, and an internal team dedicated to project management. Fine. Now, all your attention is turned to the development of the project, and as a good entrepreneur who monitors his costs and wants to call on experts, you have launched a call for tenders and
The importance of digitalizing your supplier relationship for better business efficiency
The advent of digital technology in the commercial part of a company should not make us forget the importance of exploiting information and communication technologies to better structure relationships with its supplier network, and therefore better manage its company's supply chain. Let's see together here why and how
SEO: Boost a site’s traffic by combining push content and pull content
Note: article originally published in 2012, and republished in 2023 because it is still relevant in terms of SEO strategy. Today, I will tell you about an SEO concept that I recently formalized: push & pull content, notions that call upon those of information seekers and information takers. I actually
I tested the eS3 and eS Pro electric scooter from Askoll
Askoll is an Italian brand that is making its debut in the urban mobility sector. With the ES3, the brand has taken a step forward in the electric scooter market. Based on its predecessor the ES2, this new electric moped seems to gain in performance and endurance. I had the opportunity to
10 changes in management and recruitment
We are living in a period of transition in the world of work, marked by the advent of web 2.0 and collaborative information systems. Consequently, the avenues mentioned below may be useful to you whether it is for recruiting or being recruited, but also for managing your career, undertaking, imagining new
Business and entrepreneurship: why we should not confuse quality control and compliance with standards with the desired objective
I will take advantage of some real examples that I have recently encountered to express my opinion on the excessive allocation of resources to quality control and compliance with "standards" (which sometimes are standards in name only), and which often results in the dispersion of human efforts and the defocusing of
Create a website for an SME/VSE
What web strategy should an SME/VSE choose? What kind of site should you create and why? How can you take advantage of your online presence? I will try to give you some answers, while maintaining a relatively high level of abstraction because it is mainly a question of
Bellroy backpack: the perfect combination of aesthetics and functionality
As an entrepreneur, digital nomad or simply a city dweller on the move, finding the ideal backpack is a quest as complex as it is crucial. Until now, we have seen almost all styles come and go, until the advent of the famous Rains backpack which went from an avant-garde bag
Nexx helmets: or how to combine design, comfort and safety
I share here some pictures of my new Jet helmet from Nexx, bought in 2020 and bought again a few days ago in 2023, so 3 years later, still from the same brand, on Amazon at the best price. For scooterists at heart, I recommend their helmets
Case study: profit and loss statement by nature and by function (including operating income and cash flow)
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Margin, Added Value, EBITDA, EBIT, Profit: complete course on SIG (Intermediate Management Balances)
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