Category: Business
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How to create a simple automated acquisition funnel from Meta Ads to Zoho Campaigns (Tutorial)
What we're going to build: The principle can be summed up in one sentence: Meta captures the lead, a connector pushes it into a Zoho Campaigns list, and a Campaigns workflow automatically triggers the email sequence. Three tools, two free accounts out of three, and only one rule to follow: each component does only one thing…
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The concept of anchoring: why so many entrepreneurs open burger, sushi and coffee shops
It's often believed that entrepreneurs copy trends due to a lack of imagination. In reality, they often make an economically rational decision. Conversely, those who innovate have a completely different mindset, which is actually more linked to their psychological profile than to a simple entrepreneurial strategy. Now, depending on which camp you're on…
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Payfit test: my opinion on the best payroll solution
PayFit is an online payroll management solution that promises to simplify the payroll process for entrepreneurs. As a client of this solution for several years, I'm sharing my experience here regarding the tool's features, its advantages compared to a traditional accountant, and the possibility of…
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The best catering equipment suppliers for restaurant professionals (and the worst to avoid)
As a hospitality professional (cafes, hotels, restaurants), choosing the right equipment supplier is crucial: reliable products, on-time delivery, responsive customer service, and overall convenience make the difference between a profitable investment and a source of stress. This article draws on verified customer reviews (Trustpilot, Verified Reviews, websites, etc.).
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Lumen, the app to control your metabolism and lose weight peacefully
The body uses two sources of energy to function: fats and sugars (carbohydrates). Thanks to Lumen, you'll know if you're burning fat or glucose. Ideal for short periods of weight loss. And the good news is that you can take advantage of a 10% discount with…
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Case study: profit and loss statement by nature and by function (including operating income and cash flow)
Now that we've made good progress in the business management and finance course (you can find the outline here), I suggest we complete a full, worked example focusing on the income statement (by nature and by function), as well as intermediate management balances. Understanding the income statement is essential…
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Margin, Added Value, EBITDA, EBIT, Profit: complete course on SIG (Intermediate Management Balances)
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Everything you need to know about Added Value (definition, formulas, calculation and interpretation)
In this new lesson from my Complete Guide to Business Management, we'll explore what added value is, which is one of the key intermediate management metrics. The goal: to become an expert in business management and finance, especially for beginners, managers, and entrepreneurs.
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Complete course on profitability ratios (ROE, ROA, ROCE, ROIC, ROS and DuPont)
In this new lesson from my Complete Guide to Business Management, we will explore profitability ratios together, always with the aim of becoming an expert in business management and finance, especially for beginners, managers, and entrepreneurs who wish to create or develop their business without falling into the associated pitfalls…
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Mirror to the larks: are commercial landlords dream sellers?
The image is seductive: setting up shop in the city center, opening a restaurant or boutique, making a living from one's passion, being one's own boss—the promise of the dream. But behind this dream often lies a very harsh reality. In large cities, particularly in Paris, landlords—whether private investors or institutions—have…