Business
Brand trends: authenticity, this new universal
Advertising, communication, strategy: what if authenticity and a return to roots were the new battlehorse for brands?
26 April 2024
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HR
The advantages of using Alan as a company mutual for employees
Employee benefits are becoming increasingly important in the modern business world. Especially since now, offering mutual insurance to your company's employees has become obligatory. What was seen as a constraint by entrepreneurs ultimately turns out to be a good HR policy argument in order to offer appropriate health coverage. In this context, Alan, an innovative company mutual, is emerging as an increasingly popular choice, and it is personally the one that I chose, and which is the polar opposite of bureaucratic and particularly painful mutuals in one respect. from an administrative point of view.
April 6, 2024
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Social media
Structure and culture of innovation: how to digitalize an organization?
Once you have learned the basic techniques for communicate on social networks, we are likely to find ourselves facing another problem. That of not being able to apply his ideas within a rigid organization which does not (yet) allow innovation by trial and error.
March 20, 2024
3 Comments
Communication
Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis com': return to the bad buzz world of which had been victim Dior a few years ago, and to analyze how the brand was able to brilliantly manage its crisis communication.
November 22, 2023
8 Comments
Organization
The 6 stages of launching a project
Here is a small methodology formalized that I remixed from my knowledge in organization theory and my personal experience in project development. Although intuitive, I wanted to share it especially for apprentice entrepreneurs who embark on complex projects and who can quickly lose track when faced with the various obstacles imposed on them.
November 7, 2023
4 Comments
Communication
The 10 key points of your digital strategy
Here is a possible methodology development and implementation of a digital strategy, broken down into 10 major points on which we can work during the upstream reflection phase.
November 3, 2023
2 Comments
Organization
Start-ups, digital and entrepreneurship: the cult of cargo in business strategy
How many times have we surprised ourselves imitate the behavior of others, from a more or less conscious perspective to achieve the same results ? How many resources are allocated by companies to standardize their communication, their positioning and their strategy on leading companies in their market?
November 2, 2023
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Business
CSR: the Corporate Social Network (or modern intranet) deciphered in 10 points
For more than ten years we have been hearing about the CSR : the famous Corporate Social Network. Except that in practice, apart from certain large structures, or certain start-ups which use messaging systems like Google Teams, we do not see many organizations which have taken the time to implement a sort of intranet which would allow employees to simply find information inherited from several years of experience from a simple search.
October 31, 2023
1 Comment
Business
Why Entrepreneurs Should Learn to Code
Note: This chapter initially published in 2012 and republished in 2023 is the 5th in a series of course on Management 2.0, the summary of which can be found here.
October 30, 2023
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Communication
To innovate, sometimes ignore surveys, statistics and consumer opinions
I share with you here a little reflection that I made to myself and according to which for innovate and reinvent yourself, maybe sometimes we should try not to be a slave to numbers and statistics, because probing people who are inherently resistant to change can push us into inaction.
October 30, 2023
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