Combo, the best solution to put an end to the headache of planning and HR management
As some people know, I am the manager of a brand with several different premises in Paris, which involves the organization of several employees spread across the different points of sale. Between weekly rests, delays, sick leave and other possible surprises, I really don't have the time to manage
Entrepreneurs, restaurants, businesses: how to deal with the price war?
Price wars and price predatory practices are well-known phenomena in various economic sectors, and the restaurant sector is no exception. These strategies, although potentially beneficial in the short term for consumers, can have significant repercussions both on
The best cash register software for shops and restaurants in 2024
Small business, large restaurant, food truck, florist or coffee shop, do you need a cash register that allows you to be quick in your actions, efficient and at the cutting edge of technology? Why not choose some of the most innovative cash register software here?
My top 10 best specialized WordPress hosts in 2024
WordPress is the content management system favored by online website creators. Around 30% of the internet platforms currently available online are built around this system which has the particularity of being easy to configure, secure and above all to use on a daily basis. You are
The two-speed Google rating, or how certain establishments are at a disadvantage compared to others in terms of reputation
It's no longer a secret that in the digital age, businesses are under the watchful eye of consumers, and as such, Google reviews play a crucial role. They influence the choices of potential customers and shape the reputation of establishments. However, I recently identified an emerging issue,
Will teleworking and the 4-day week kill local commerce in city centers?
Since digital is taking away everything in its path, including office work, and it is now possible to work fully remotely, the question of the relevance of local businesses (restaurants, cafes, etc.) located in the old office quarters arises. In
PWA: definition, interest and future of Progressive Web Applications
PWA is the abbreviation for a progressive web app, that is to say an application-type environment accessible from a mobile browser without going through an application store such as the App Store or Google Play. In other words, it's an optimized way to display a website for mobile, with all the constraints
Brand trends: authenticity, this new universal
Advertising, communication, strategy: what if authenticity and a return to roots were the new battlehorse for brands? Note: This chapter initially published in 2018 is part of a series of courses on Social Media, the summary of which can be found here. In 2012, I told you
The advantages of using Alan as a company mutual for employees
Employee benefits are becoming increasingly important in the modern business world. Especially since now, offering mutual insurance to your company's employees has become obligatory. What was seen as a constraint by entrepreneurs ultimately turns out to be a good HR policy argument in order to
Structure and culture of innovation: how to digitalize an organization?
Once you've learned the basic techniques for communicating on social media, you're likely to run into another problem. That of not being able to apply one's ideas within a rigid organization which does not (yet) allow innovation through trial and error. In fact, he
Snippet WP: remove the WordPress menu from the top admin bar
A small PHP function by the way which allows you to remove the small WordPress logo from the administration bar, and therefore save a little space at the top of a WordPress blog on the administrator side: // Remove WP logo and WP dropdown menu from top admin bar function admin_bar_remove_logo() { global
The 10 best tips for effectively running your social networks
You manage the communication of a brand, an association, a brand, a restaurant or simply one of your customers, and you are looking for ideas to improve the support of your brand on social networks , increase the number of subscribers, the reach of your posts and generate interaction. Whether it be
Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis communication: a look back at the bad global buzz that Dior was the victim of a few years ago, and to analyze how the brand managed its crisis communication brilliantly. Note: This chapter initially published in 2012 and republished in 2023 is the 11th in a
SEO and blog: make the most of the difference between tag and category
What is the difference between tags and categories, and how can you use them effectively from an SEO perspective? This is a question that bothers many bloggers and content creators in their digital strategy, but which can also help large newsrooms and
The 6 stages of launching a project
Here is a small formalized methodology that I remixed based on my knowledge of organizational theory and my personal experience in project development. Although intuitive, I wanted to share it especially for apprentice entrepreneurs who embark on complex projects and who can quickly
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