Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis communication: a look back at the bad global buzz that Dior was the victim of a few years ago, and to analyze how the brand managed its crisis communication brilliantly. Note: This chapter initially published in 2012 and republished in 2023 is the 11th in a
SEO and blog: make the most of the difference between tag and category
What is the difference between tags and categories, and how can you use them effectively from an SEO perspective? This is a question that bothers many bloggers and content creators in their digital strategy, but which can also help large newsrooms and
The 6 stages of launching a project
Here is a small formalized methodology that I remixed based on my knowledge of organizational theory and my personal experience in project development. Although intuitive, I wanted to share it especially for apprentice entrepreneurs who embark on complex projects and who can quickly
The 10 key points of your digital strategy
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points on which we can work during the upstream reflection phase. These 10 points can easily be broken down as a methodology, and therefore be applied chronologically, from the
Change the Default Excerpt Length in WordPress
The WordPress excerpt via the_excerpt() function is a brief summary of a post from your WordPress blog that appears where it is called, usually on archive pages (categories, tag, author pages), results search and, in some cases, on the home page of your site, but also in
Start-ups, digital and entrepreneurship: the cult of cargo in business strategy
How many times have we found ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources are allocated by companies to standardize their communication, their positioning and their strategy on leading companies in their market? And above all, what analysis has
CSR: the Corporate Social Network (or modern intranet) deciphered in 10 points
For more than ten years we have been hearing about CSR: the famous Corporate Social Network. Except that in practice, apart from certain large structures, or certain start-ups which use messaging systems like Google Teams, we do not see many organizations which have taken the time to implement
Why Entrepreneurs Should Learn to Code
Note: This chapter initially published in 2012 and republished in 2023 is the 5th in a series of courses on Management 2.0, the summary of which can be found here. The question raised, which has already bothered a good number of web entrepreneurs, is the following: Do you have to be an expert
To innovate, sometimes ignore surveys, statistics and consumer opinions
I share with you here a little reflection that I made to myself and according to which to innovate and reinvent oneself, we should perhaps sometimes try not to be a slave to figures and statistics, because survey people who by nature are resistant to change can push us to
Smartphones and social networks: from communication to egotrip
Since the advent of smartphones, then the arrival of web 2.0, through Facebook, Twitter and later Snapchat, Instagram, Google Maps and Tripadvisor for reviews, the means of communication have never been so numerous and intense . If there have never been so many ways to communicate, it is clear
Digital marketing: the two main types of web communication for VSEs
If we sketch out a little how to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of proceeding are, and for what types of business they are suitable.
Entrepreneurship and digital: 10 tips for reducing agency effects in outsourcing and subcontracting
You have funding, a project, and an internal team dedicated to project management. Either. From now on, all your attention turns to the development of the project, and as a good entrepreneur who monitors his costs and who wants to call on experts, you have launched a call for tenders and
The importance of digitalizing your supplier relationship for better business efficiency
The advent of digital technology in the commercial part of a company should not make us forget the importance of using information and communication technologies to better structure relationships with its network of suppliers, and therefore better manage the his company's supply chain. Let's see together here why and how
SEO: Boost site traffic by combining push content and pull content
Note: article initially published in 2012, and republished in 2023 because it is still relevant in terms of SEO strategy. Today, I'm going to talk to you about an SEO concept that I recently formalized: push & pull content, notions that appeal to those of information seekers and information takers. I actually have
I tested the eS3 and eS Pro electric scooter from Askoll
Askoll is an Italian brand that is making its debut in the urban mobility sector. With the ES3, the brand has taken a step forward in the electric scooter market. Based on its predecessor the ES2, this new electric moped seems to gain in performance and endurance. I had the opportunity to
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