PWA: definition, interest and future of Progressive Web Applications
PWA is the abbreviation for a progressive web app, that is to say an application-type environment accessible from a mobile browser without going through an application store such as the App Store or Google Play. In other words, it's an optimized way to display a website for mobile, with all the constraints
Brand trends: authenticity, this new universal
Advertising, communication, strategy: what if authenticity and a return to roots were the new battlehorse for brands? Note: This chapter initially published in 2018 is part of a series of courses on Social Media, the summary of which can be found here. In 2012, I told you
The best company mutual insurance for employees is called ALAN (test, reviews, prices)
Employee benefits are becoming increasingly important in the modern business world. Especially since now, offering mutual insurance to your company's employees has become obligatory. What was seen as a constraint by entrepreneurs ultimately turns out to be a good HR policy argument in order to
Structure and culture of innovation: how to digitalize an organization?
Once you've learned the basic techniques for communicating on social media, you're likely to run into another problem. That of not being able to apply one's ideas within a rigid organization which does not (yet) allow innovation through trial and error. In fact, he
Snippet WP: remove the WordPress menu from the top admin bar
A small PHP function by the way which allows you to remove the small WordPress logo from the administration bar, and therefore save a little space at the top of a WordPress blog on the administrator side: // Remove WP logo and WP dropdown menu from top admin bar function admin_bar_remove_logo() { global
The 10 best tips for effectively running your social networks
You manage the communication of a brand, an association, a brand, a restaurant or simply one of your customers, and you are looking for ideas to improve the support of your brand on social networks , increase the number of subscribers, the reach of your posts and generate interaction. Whether it be
Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis communication: a look back at the bad global buzz that Dior was the victim of a few years ago, and to analyze how the brand managed its crisis communication brilliantly. Note: This chapter initially published in 2012 and republished in 2023 is the 11th in a
SEO and blog: make the most of the difference between tag and category
What is the difference between tags and categories, and how can you use them effectively from an SEO perspective? This is a question that bothers many bloggers and content creators in their digital strategy, but which can also help large newsrooms and
The 6 stages of launching a project
Here is a small formalized methodology that I remixed based on my knowledge of organizational theory and my personal experience in project development. Although intuitive, I wanted to share it especially for apprentice entrepreneurs who embark on complex projects and who can quickly
The 10 key points of your digital strategy
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points on which we can work during the upstream reflection phase. These 10 points can easily be broken down as a methodology, and therefore be applied chronologically, from the
Change the Default Excerpt Length in WordPress
The WordPress excerpt via the_excerpt() function is a brief summary of a post from your WordPress blog that appears where it is called, usually on archive pages (categories, tag, author pages), results search and, in some cases, on the home page of your site, but also in
Start-ups, digital and entrepreneurship: the cult of cargo in business strategy
How many times have we found ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources are allocated by companies to standardize their communication, their positioning and their strategy on leading companies in their market? And above all, what analysis has
CSR: the Corporate Social Network (or modern intranet) deciphered in 10 points
For more than ten years we have been hearing about CSR: the famous Corporate Social Network. Except that in practice, apart from certain large structures, or certain start-ups which use messaging systems like Google Teams, we do not see many organizations which have taken the time to implement
Why Entrepreneurs Should Learn to Code
Note: This chapter initially published in 2012 and republished in 2023 is the 5th in a series of courses on Management 2.0, the summary of which can be found here. The question raised, which has already bothered a good number of web entrepreneurs, is the following: Do you have to be an expert
To innovate, sometimes ignore surveys, statistics and consumer opinions
I share with you here a little reflection that I made to myself and according to which to innovate and reinvent oneself, we should perhaps sometimes try not to be a slave to figures and statistics, because survey people who by nature are resistant to change can push us to
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