The 10 best tips for effectively running your social networks
You manage the communication of a brand, an association, a brand, a restaurant or simply one of your clients, and you are looking for ideas for
Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis communication: a look back at the global bad buzz that Dior suffered a few years ago, and an analysis of how the brand
SEO and blog: make the most of the difference between tag and category
What is the difference between tags and categories, and how to use them effectively from an SEO perspective? This is a question that
The 6 stages of launching a project
Here is a small formalized methodology that I remixed from my knowledge of organizational theory and my personal experience in developing
The 10 key points of your digital strategy
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points that can be considered during
Change the Default Excerpt Length in WordPress
The WordPress excerpt via the_excerpt() function is a short summary of a post from your WordPress blog that appears where it is called, usually on
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