Category: SEO
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Automate and track your visibility on AI and search engines
Learn how to automate your SEO presence on search engines and Artificial Intelligence using these best practices.
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Boost Your WordPress SEO with Rank Math (Complete Tutorial)
Optimize your WordPress site's SEO and reach the top positions on Google with my simple guide, illustrated with Rank Math SEO.
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Boost your SEO for AI with Schema Markup
If your website isn't properly structured for search engines and artificial intelligence, you're missing a huge opportunity. AI and search engines understand your content through its structure: markup, hierarchy, microdata, etc. Well-written but poorly marked content is difficult for AI to analyze. Good luck!
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Manage and boost your e-reputation for SEO and AI
For AI (Gemini, Grok, ChatGPT, Claude), customer reviews, ratings, and mentions on other sites are crucial trust signals. Find out how to act on them in this new article from my guide "SEO for AI" 🚀
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WordPress to Instagram, Google Business Profile and more with Zapier (Free & Automatic)
In this article, I will show you how I automatically relay my WordPress articles to Instagram, Google Business Profile, and other social networks for free and effectively 🚀 #WordPress #MarketingDigital #Automation
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Create a compelling Google Business Profile for SEO, AI, and customers
Today, your Google Business Profile is often the first showcase for your business for internet users… and for artificial intelligence. It's a strategic lever for appearing in Google Maps local searches, but also in AI suggestions ("best Italian restaurants near me," etc.) and in Google's instant replies, connected ChatGPT, and more.
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Weglot, the multilingual solution for your site: test, review, demo and prices
Here's everything you need to know about WeGlot, one of my favorite solutions for setting up a multilingual site and translating your WordPress site into multiple languages.
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Understanding Artificial Intelligence Optimization (AIO) and Conversational SEO
In the digital age, artificial intelligence (AI) is transforming how users access information online. From search engines like Google, powered by algorithms such as RankBrain, to voice assistants like Siri and Alexa, AI plays a central role in content discovery and presentation. To stay…
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SEO and blog: make the most of the difference between tag and category
What is the difference between tags and categories, and how can they be used effectively from an SEO perspective? This is a question that plagues many bloggers and content creators in their digital strategy, but it can also help large newsrooms and general news sites, or…
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SEO: Boost a site’s traffic by combining push content and pull content
Note: This article was originally published in 2012 and republished in 2023 because it remains relevant in terms of SEO strategy. Today, I'm going to talk about an SEO concept I recently formalized: push and pull content, notions that evoke those of information seekers and information gatherers. I actually took the push concepts…