Change the Default Excerpt Length in WordPress
The WordPress excerpt via the_excerpt() function is a short summary of a post from your WordPress blog that appears where it is called, usually on archive pages (categories, tags, author pages), search results, and in some cases on your site's homepage, but also in
Start-ups, digital and entrepreneurship: the cult of cargo in business strategy
How many times have we caught ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources have companies allocated to standardize their communication, positioning and strategy on leading companies in their market? And above all, what analysis has
CSR: the Corporate Social Network (or modern intranet) deciphered in 10 points
For over ten years now, we have been hearing a lot about the CSR: the famous Enterprise Social Network. Except that in practice, apart from some large structures, or some start-ups that use messaging services like Google Teams, we do not see many organizations that have taken the time to implement
Why Entrepreneurs Should Learn to Code
Note: This chapter, originally published in 2012 and republished in 2023, is the 5th in a series of courses on Management 2.0, the summary of which can be found here. The question raised, which has already plagued a good number of web entrepreneurs, is the following: Do you have to be an expert?
To innovate, sometimes ignore surveys, statistics and consumer opinions
I share with you here a little reflection that I made to myself and according to which to innovate and reinvent oneself, we should perhaps sometimes try not to be a slave to figures and statistics, because survey people who by nature are resistant to change can push us to
Smartphones and social networks: from communication to egotrip
Since the advent of smartphones, then the arrival of web 2.0, through Facebook, Twitter and later Snapchat, Instagram, Google Maps and Tripadvisor for reviews, the means of communication have never been so numerous and intense. If there have never been so many ways to communicate, it is clear that
Digital marketing: the two main types of web communication for VSEs
If we schematize a little the way to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of doing things are, and for which types of business they are suitable.
Entrepreneurship and digital: 10 tips for reducing agency effects in outsourcing and subcontracting
You have funding, a project, and an internal team dedicated to project management. Fine. Now, all your attention is turned to the development of the project, and as a good entrepreneur who monitors his costs and wants to call on experts, you have launched a call for tenders and
The importance of digitalizing your supplier relationship for better business efficiency
The advent of digital technology in the commercial part of a company should not make us forget the importance of exploiting information and communication technologies to better structure relationships with its supplier network, and therefore better manage its company's supply chain. Let's see together here why and how
SEO: Boost a site’s traffic by combining push content and pull content
Note: article originally published in 2012, and republished in 2023 because it is still relevant in terms of SEO strategy. Today, I will tell you about an SEO concept that I recently formalized: push & pull content, notions that call upon those of information seekers and information takers. I actually
