Entrepreneurs, restaurants, businesses: how to deal with the price war?
Price wars and predatory pricing practices are well-known phenomena in various economic sectors, and the restaurant sector is no exception. These strategies, although potentially advantageous in the short term for consumers, can have significant repercussions on both
The best cash register software for shops and restaurants in 2024
Small business, large restaurant, food truck, florist or coffee shop, you need a cash register that allows you to be fast in your actions, efficient and at the cutting edge of technology? Why not choose cash register software among the most innovative that here
The two-speed Google rating, or how certain establishments are at a disadvantage compared to others in terms of reputation
It’s no secret that in the digital age, businesses are under the watchful eye of consumers, and as such, Google reviews play a crucial role. They influence the choices of potential customers and shape the reputation of establishments. However, I recently identified an emerging issue,
Will teleworking and the 4-day week kill local commerce in city centers?
Since digital is sweeping everything away in its path, including office work, and it is now possible to work completely remotely, the question of the relevance of local businesses (restaurants, cafes, etc.) located in former office districts arises. In
PWA: definition, interest and future of Progressive Web Applications
PWA is the abbreviation for progressive web app, which is an application-type environment accessible from a mobile browser without going through an app store like the App Store or Google Play. In other words, it's an optimized way to display a website for mobile, with all the constraints
Brand trends: authenticity, this new universal
Advertising, communication, strategy: what if authenticity and a return to roots were the new battle horse of brands? Note: This chapter, initially published in 2018, is part of a series of courses on Social Media, the summary of which can be found here. In 2012, I told you
