The two-speed Google rating, or how certain establishments are at a disadvantage compared to others in terms of reputation
It’s no secret that in the digital age, businesses are under the watchful eye of consumers, and as such, Google reviews play a crucial role. They influence the choices of potential customers and shape the reputation of establishments. However, I recently identified an emerging issue,
PWA: definition, interest and future of Progressive Web Applications
PWA is the abbreviation for progressive web app, which is an application-type environment accessible from a mobile browser without going through an app store like the App Store or Google Play. In other words, it's an optimized way to display a website for mobile, with all the constraints
Brand trends: authenticity, this new universal
Advertising, communication, strategy: what if authenticity and a return to roots were the new battle horse of brands? Note: This chapter, initially published in 2018, is part of a series of courses on Social Media, the summary of which can be found here. In 2012, I told you
Structure and culture of innovation: how to digitalize an organization?
Once you have learned the basic techniques for communicating on social networks, you are likely to find yourself faced with another problem. That of not being able to apply your ideas within a rigid organization that does not (yet) allow innovation through trial and error. In fact, it
Snippet WP: remove the WordPress menu from the top admin bar
A small PHP function by the way that allows you to remove the small WordPress logo from the admin bar, and therefore save a little space at the top of a WordPress blog on the admin side: // Remove WP logo and WP dropdown menu from top admin bar function admin_bar_remove_logo() { global
The 10 best tips for effectively running your social networks
You manage the communication of a brand, an association, a brand, a restaurant or simply one of your customers, and you are looking for ideas to improve the adhesion of your brand on social networks, increase the number of subscribers, the reach of your posts and generate interaction. Whether it is
Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis communication: a look back at the global bad buzz that Dior suffered a few years ago, and to analyze how the brand brilliantly managed its crisis communication. Note: This chapter, initially published in 2012 and republished in 2023, is the 11th in a series
SEO and blog: make the most of the difference between tag and category
What is the difference between tags and categories, and how to use them effectively from an SEO perspective? This is a question that plagues many bloggers and content creators in their digital strategy, but it can also help large newsrooms and
The 6 stages of launching a project
Here is a small formalized methodology that I remixed from my knowledge in organizational theory and my personal experience in project development. Although intuitive, I wanted to share it especially for apprentice entrepreneurs who are embarking on complex projects and who can quickly
The 10 key points of your digital strategy
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points that can be considered during the upstream reflection phase. These 10 points can easily be broken down as a methodology, and therefore applied chronologically, from
