Start-ups, digital and entrepreneurship: the cult of cargo in business strategy
How many times have we caught ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources have been allocated
CSR: the Corporate Social Network (or modern intranet) deciphered in 10 points
For over ten years now, we have been hearing a lot about the CSR: the famous Enterprise Social Network. Except that in practice, apart from
Why Entrepreneurs Should Learn to Code
Note: This chapter, originally published in 2012 and republished in 2023, is the 5th in a series of courses on Management 2.0, including
To innovate, sometimes ignore surveys, statistics and consumer opinions
I share with you here a little reflection that I made and according to which to innovate and reinvent oneself, we should perhaps sometimes try
Smartphones and social networks: from communication to egotrip
Since the advent of smartphones, then the arrival of web 2.0, through Facebook, Twitter and later Snapchat, Instagram, Google Maps and Tripadvisor for
Digital marketing: the two main types of web communication for VSEs
If we schematize a little the way to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of doing things are, and for which types of business they are suitable.
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