Once you have learned the basic techniques for communicating on social networks, you are likely to find yourself facing another
Crisis communication: a look back at the global bad buzz that Dior suffered a few years ago, and an analysis of how the brand
Here is a small formalized methodology that I remixed from my knowledge of organizational theory and my personal experience in developing
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points that can be considered during
How many times have we caught ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources have been allocated
For over ten years now, we have been hearing a lot about the CSR: the famous Enterprise Social Network. Except that in practice, apart from
Note: This chapter, originally published in 2012 and republished in 2023, is the 5th in a series of courses on Management 2.0, including
I share with you here a little reflection that I made and according to which to innovate and reinvent oneself, we should perhaps sometimes try
Since the advent of smartphones, then the arrival of web 2.0, through Facebook, Twitter and later Snapchat, Instagram, Google Maps and Tripadvisor for
If we schematize a little the way to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of doing things are, and for which types of business they are suitable.
