It's no longer a secret that in the digital age, companies are under the watchful eye of consumers, and as such, reviews
Since digital is taking away everything in its path, including office work, and it is now possible to work
Advertising, communication, strategy: what if authenticity and a return to roots were the new battlehorse for brands? Note: This chapter
Employee benefits are becoming increasingly important in the modern business world. Especially since now, offering mutual insurance to its employees
Once you have learned the basic techniques for communicating on social networks, you are likely to find yourself face to face with another
Crisis com': a look back at the bad global buzz that Dior was the victim of a few years ago, and to analyze how the brand
Here is a small formalized methodology that I remixed based on my knowledge of organization theory and my personal experience in developing
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points on which we can work during
How many times have we found ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources allocated
For more than ten years we have been hearing about CSR: the famous Corporate Social Network. Except that in practice, apart from
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