Category: Business
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The 6 stages of launching a project
Here's a simple, formalized methodology I've adapted from my knowledge of organizational theory and my personal experience in project development. While intuitive, I wanted to share it especially for aspiring entrepreneurs embarking on complex projects who can quickly lose their way when faced with…
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The 10 key points of your digital strategy
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 key points to consider during the initial planning phase. These 10 points can easily be structured as a methodology and applied chronologically, from the initial overview to the specific details…
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Start-ups, digital and entrepreneurship: the cult of cargo in business strategy
How many times have we caught ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources do companies allocate to standardize their communication, positioning, and strategy compared to market leaders? And above all, what analysis was conducted beforehand to…
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CSR: the Corporate Social Network (or modern intranet) deciphered in 10 points
For over a decade, we've been hearing a lot about Enterprise Social Networks (ESNs). However, in practice, apart from some large corporations or startups using messaging platforms like Google Teams, very few organizations have taken the time to implement a kind of intranet that would allow…
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Why Entrepreneurs Should Learn to Code
Note: This chapter, originally published in 2012 and republished in 2023, is the 5th in a series of courses on Management 2.0, the table of contents of which can be found here. The question raised, which has already puzzled many web entrepreneurs, is this: Do you need to be a programming expert to launch your…
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To innovate, sometimes ignore surveys, statistics and consumer opinions
I'd like to share a thought I had: to innovate and reinvent ourselves, perhaps we should sometimes try not to be slaves to numbers and statistics, because surveying people who are naturally resistant to change can lead to stagnation. The idea is to try…
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Smartphones and social networks: from communication to egotrip
Since the advent of smartphones, followed by Web 2.0, through Facebook, Twitter, and later Snapchat, Instagram, Google Maps, and TripAdvisor for reviews, the means of communication have never been so numerous and intense. While there have never been so many ways to communicate, it's undeniable that we've never…
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Digital marketing: the two main types of web communication for VSEs
If we schematize a little the way to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of doing things are, and for which types of business they are suitable.
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Entrepreneurship and digital: 10 tips for reducing agency effects in outsourcing and subcontracting
You have funding, a project, and an in-house team dedicated to project management. Fine. Now, all your attention is focused on developing the project, and like a good entrepreneur who keeps a close eye on costs and wants to bring in experts, you've launched a call for tenders and found external collaborators…
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The importance of digitalizing your supplier relationship for better business efficiency
The rise of digital technology in a company's commercial operations shouldn't overshadow the importance of leveraging information and communication technologies to better structure relationships with its supplier network, and thus better manage its supply chain. Let's explore why and how this is extremely important…