Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points that can be considered during
How many times have we caught ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources have been allocated
For over ten years now, we have been hearing a lot about the CSR: the famous Enterprise Social Network. Except that in practice, apart from
Note: This chapter, originally published in 2012 and republished in 2023, is the 5th in a series of courses on Management 2.0, including
I share with you here a little reflection that I made and according to which to innovate and reinvent oneself, we should perhaps sometimes try
Since the advent of smartphones, then the arrival of web 2.0, through Facebook, Twitter and later Snapchat, Instagram, Google Maps and Tripadvisor for
If we schematize a little the way to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of doing things are, and for which types of business they are suitable.
You have funding, a project, and an internal team dedicated to project management. Either. Now all your attention turns to development
The advent of digital technology in the commercial part of a company should not make us forget the importance of exploiting information and communication technologies to
Askoll is an Italian brand that is making its debut in the urban mobility sector. With the ES3, the brand has taken a step forward
