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Start-ups, digital and entrepreneurship: the cult of cargo in business strategy
How many times have we caught ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many…
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CSR: the Corporate Social Network (or modern intranet) deciphered in 10 points
For over a decade, we've been hearing a lot about CSR: the famous Enterprise Social Network. Except that…
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Why Entrepreneurs Should Learn to Code
Note: This chapter, originally published in 2012 and republished in 2023, is the 5th in a series of courses on Management…
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To innovate, sometimes ignore surveys, statistics and consumer opinions
I'd like to share a thought I had, which suggests that to innovate and reinvent oneself, one would need to…
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Smartphones and social networks: from communication to egotrip
Since the advent of smartphones, then the arrival of web 2.0, via Facebook, Twitter and later Snapchat, Instagram, Google Maps…
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Digital marketing: the two main types of web communication for VSEs
To simplify the way a business is promoted online, there are two main types of web strategy…
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Entrepreneurship and digital: 10 tips for reducing agency effects in outsourcing and subcontracting
You have funding, a project, and an in-house team dedicated to project management. Fine. Now, all your attention turns…
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The importance of digitalizing your supplier relationship for better business efficiency
The rise of digital technology in the commercial side of a business should not overshadow the importance of leveraging information technologies and…
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I tested the eS3 and eS Pro electric scooter from Askoll
Askoll is an Italian brand making its debut in the urban mobility sector. With the ES3, the brand has crossed…
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10 changes in management and recruitment
We are experiencing a period of transition in the world of work, marked by the advent of Web 2.0 and collaborative information systems.
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Business and entrepreneurship: why we should not confuse quality control and compliance with standards with the desired objective
I am taking advantage of a few real-life examples I have recently encountered to express my opinion on the excessive allocation of resources to control…
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Create a website for an SME/VSE
What web strategy should a small or medium-sized enterprise (SME) adopt? What kind of website should be created and why? How can it be profitable?