Finance
Entrepreneurs, restaurants, businesses: how to deal with the price war?
Price wars and price predatory practices are well-known phenomena in various economic sectors, and the
June 20, 2024
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Foodtech
The best cash register software for shops and restaurants in 2024
Small business, large restaurant, food truck, florist or coffee shop, you need a cash register that allows you to be both fast in
June 18, 2024
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Communication
The two-speed Google rating, or how certain establishments are at a disadvantage compared to others in terms of reputation
It is no longer a secret to anyone that in the digital age, companies are under the watchful eye of consumers, and as such, opinions
June 15, 2024
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Business
Brand trends: authenticity, this new universal
Advertising, communication, strategy: what if authenticity and a return to roots were the new battle horse of brands? Note: This chapter
April 26, 2024
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Social media
Structure and culture of innovation: how to digitalize an organization?
Once you have learned the basic techniques for communicating on social networks, you are likely to find yourself facing another
March 20, 2024
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Communication
Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis communication: a look back at the global bad buzz that Dior suffered a few years ago, and an analysis of how the brand
November 22, 2023
8 Comments
Organization
The 6 stages of launching a project
Here is a small formalized methodology that I remixed from my knowledge of organizational theory and my personal experience in developing
November 7, 2023
4 Comments
Communication
The 10 key points of your digital strategy
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points that can be considered during
November 3, 2023
2 Comments
Organization
Start-ups, digital and entrepreneurship: the cult of cargo in business strategy
How many times have we caught ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources have been allocated
November 2, 2023
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Business
CSR: the Corporate Social Network (or modern intranet) deciphered in 10 points
For over ten years now, we have been hearing a lot about the CSR: the famous Enterprise Social Network. Except that in practice, apart from
October 31, 2023
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Personal development
October 28, 2025
3 Comments
Chronicles
October 23, 2025
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Foodtech
October 8, 2025
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Finance
October 4, 2025
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