As some of you know, I am the manager of a brand with several different premises in Paris, which involves organizing several employees spread over
Price wars and price predatory practices are well-known phenomena in various economic sectors, and the
Small business, large restaurant, food truck, florist or coffee shop, you need a cash register that allows you to be both fast in
It is no longer a secret to anyone that in the digital age, companies are under the watchful eye of consumers, and as such, opinions
Advertising, communication, strategy: what if authenticity and a return to roots were the new battle horse of brands? Note: This chapter
Once you have learned the basic techniques for communicating on social networks, you are likely to find yourself facing another
Crisis communication: a look back at the global bad buzz that Dior suffered a few years ago, and an analysis of how the brand
Here is a small formalized methodology that I remixed from my knowledge of organizational theory and my personal experience in developing
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points that can be considered during
How many times have we caught ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources have been allocated
