Business
Brand trends: authenticity, this new universal
Advertising, communication, strategy: what if authenticity and a return to roots were the new battlehorse for brands?
26 April 2024
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HR
The advantages of using Alan as a company mutual for employees
Employee benefits are becoming increasingly important in the modern business world. Especially since now, offering mutual insurance to your company's employees has become obligatory. What was seen as a constraint by entrepreneurs ultimately turns out to be a good HR policy argument in order to offer appropriate health coverage. In this context, Alan, an innovative company mutual, is emerging as an increasingly popular choice, and it is personally the one that I chose, and which is the polar opposite of bureaucratic and particularly painful mutuals in one respect. from an administrative point of view.
April 6, 2024
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Social media
Structure and culture of innovation: how to digitalize an organization?
Once you have learned the basic techniques for communicate on social networks, we are likely to find ourselves facing another problem. That of not being able to apply his ideas within a rigid organization which does not (yet) allow innovation by trial and error.
March 20, 2024
3 Comments
Snippets
Snippet WP: remove the WordPress menu from the top admin bar
A small PHP function by the way which allows you to remove the small WordPress logo from the administration bar, and therefore save a little space at the top of a WordPress blog on the administrator side:
January 4, 2024
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Social media
The 10 best tips for effectively running your social networks
You manage the communication of a brand, an association, a brand, a restaurant or simply one of your customers, and you are looking for ideas to improve the support of your brand on social networks, increase the number of subscribers, the reach of your posts and generate interaction.
November 23, 2023
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Communication
Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis com': return to the bad buzz world of which had been victim Dior a few years ago, and to analyze how the brand was able to brilliantly manage its crisis communication.
November 22, 2023
8 Comments
SEO
SEO and blog: make the most of the difference between tag and category
What is the difference between tags and categories, and how to use them effectively from a point of view SEO ? This is a question that bothers many bloggers and content creators in their digital strategy, but which can also help large newsrooms and general or thematic news sites.
November 9, 2023
22 Comments
Organization
The 6 stages of launching a project
Here is a small methodology formalized that I remixed from my knowledge in organization theory and my personal experience in project development. Although intuitive, I wanted to share it especially for apprentice entrepreneurs who embark on complex projects and who can quickly lose track when faced with the various obstacles imposed on them.
November 7, 2023
4 Comments
Communication
The 10 key points of your digital strategy
Here is a possible methodology development and implementation of a digital strategy, broken down into 10 major points on which we can work during the upstream reflection phase.
November 3, 2023
2 Comments
Snippets
Change the Default Excerpt Length in WordPress
The WordPress excerpt via the_excerpt() function is a brief summary of a post from your WordPress blog that appears where it is called, usually on archive pages (categories, tag, author pages), results search and, in some cases, on the home page of your site, but also in the RSS feed and in what is sometimes sent to social networks via specific extensions.
November 3, 2023
No Comments
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