Social media
Ziyad Bachalany

Social Media Trends and digital innovations after 2014

What practices will dominate the social scene in 2014? Which digital innovations will create a buzz? Which social networks are on the rise? Like every year, everyone has their own predictions. Here's a hodgepodge of what's been said on the subject! Note: This chapter

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Social media
Ziyad Bachalany

Twitter: 8 uses to make it an effective ally for your business

Now that we've defined what Twitter (newly X) is and its importance in the social media sphere, let's look at the most effective ways to leverage it. Here are the best practices to know when you want to start communicating and marketing on Twitter. Note: This chapter originally

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Twitter
Ziyad Bachalany

Twitter: key figures, statistics and behavior

In the space of a few years, Twitter has established itself as one of the most popular and, above all, the most impactful social media. Indeed, although the number of active users on Twitter is estimated at only 180 million (out of a total of 500 million users), this social network is considered a media

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