Category: Internet
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Understanding Artificial Intelligence Optimization (AIO) and Conversational SEO
In the digital age, artificial intelligence (AI) is transforming how users access information online. From search engines like Google, powered by algorithms such as RankBrain, to voice assistants like Siri and Alexa, AI plays a central role in content discovery and presentation. To stay…
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AI SEO Guide: Optimize Your Google and AI Rankings Now
Here is my ultimate guide to optimizing a website's SEO for both search engines like Google and AI tools like ChatGPT, Grok, Gemini, and Claude. For years, companies have invested heavily in their social media presence (Instagram, TikTok, Facebook, etc.), often at the expense of their own websites.
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Good news: Canva is maintaining its pricing for existing users
Good news for long-time Canva users! The design platform has decided not to raise prices for its existing customers, despite the recent announcement of a price increase for new subscribers, particularly for "Team" plans. In short, if you've been using Canva for a while, you can continue...
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AppMySite, the super simple tool to transform your site or blog into a mobile app
Creating a mobile app is a technical challenge, but thanks to solutions like AppMySite, the process has become simpler than ever. AppMySite is the tool I chose to transform one of my blogs into a fully native mobile app available on app stores, and therefore completely compatible with iPhones and Android devices, and…
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PWA: definition, interest and future of Progressive Web Applications
PWA stands for Progressive Web App, which is an application-like environment accessible from a mobile browser without going through an app store like the App Store or Google Play. In other words, it's an optimized way to display a website on mobile devices, with all the features that mobile devices require.
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SEO and blog: make the most of the difference between tag and category
What is the difference between tags and categories, and how can they be used effectively from an SEO perspective? This is a question that plagues many bloggers and content creators in their digital strategy, but it can also help large newsrooms and general news sites, or…
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SEO: Boost a site’s traffic by combining push content and pull content
Note: This article was originally published in 2012 and republished in 2023 because it remains relevant in terms of SEO strategy. Today, I'm going to talk about an SEO concept I recently formalized: push and pull content, notions that evoke those of information seekers and information gatherers. I actually took the push concepts…
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Website and print: 5 tips for choosing and combining the right colors
Whether for a novice designer/webmaster or a company drafting its specifications, choosing the colors for a website, flyer, business card, poster, or brochure is a crucial and central exercise, both in terms of ergonomics and user experience, and in terms of…
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How to exclude your IP from Google Analytics on version 4
In GA 4, the method for excluding your own IP address to avoid interfering with your website's statistics has changed slightly. Here's how: In the relevant property, click "Admin" > "Data Feed" > "Settings for Adding Tags" > "Set Internal Traffic" > "Create"...
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SEO tip: beware of automatic redirection based on browser language!
Are you using the WPML plugin on your WordPress blog and have you enabled automatic redirection based on your visitor's language? Then this tip will save you! Redirections based on your visitor's browser language are penalized in Google's index. Even worse, you won't even be able to…