![](https://tulipemedia.com/wp-content/uploads/sites/3/2014/01/digitalisation-marque-1-300x169.png)
Structure and culture of innovation: how to digitalize an organization?
Once you have learned the basic techniques for communicating on social networks, you are likely to find yourself face to face with another
Once you have learned the basic techniques for communicating on social networks, you are likely to find yourself face to face with another
Crisis com': a look back at the bad global buzz that Dior was the victim of a few years ago, and to analyze how the brand
Here is a small formalized methodology that I remixed based on my knowledge of organization theory and my personal experience in developing
Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points on which we can work during
How many times have we found ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources allocated
For more than ten years we have been hearing about CSR: the famous Corporate Social Network. Except that in practice, apart from
Note: This chapter initially published in 2012 and republished in 2023 is the 5th in a series of courses on Management 2.0, including
I share with you here a little reflection that I made and according to which to innovate and reinvent oneself, we should perhaps sometimes try
Since the advent of smartphones, then the arrival of web 2.0, through Facebook, Twitter and later Snapchat, Instagram, Google Maps and Tripadvisor for
If we sketch out a little how to promote a business on the Internet, there are two main types of web strategy. Let's see what these two ways of proceeding are, and for what types of business they are suitable.