Learn to automate your SEO presence on the search engines and on the Artificial Intelligence thanks to these good practices.
Today, being visible to artificial intelligence (ChatGPT, Perplexity, Bing Copilot, Google SGE, etc.) is no longer just about publishing random content. It is not only necessary structure your data, but also maintain and bring to life his online presence in a consistent, up-to-date and measurable manner.
🧭 This article is a chapter of my guide “Optimizing your SEO in the age of AI”.
📘See all chapters
Here you will learn how to:
✅ Set up automated routines to save time.
✅ Follow the good ones AI visibility indicators and local SEO.
✅ Identify the concrete tools to use.
🔁 1. Automate essential updates
For what ?
AI favors reliable sources and up to dateAn outdated file, an unmaintained site or inconsistent data can harm your visibility, even your credibility.
What can be automated:
| Elements | Tools & Tips |
|---|---|
| 💬 Recent customer reviews | Plugin like Five Star Reviews Pro (automatic Google/Facebook import) |
| 📅 Hourly updates | Google Business API or plugin Business Profile & Schema Pro |
| 🧾 Schema structured data | Plugins like Yoast, Rank Math, Five Star, configured once |
| 📢 Social media content > site | Automatic integration (eg: Zapier, IFTTT, feed plugin) |
| 📧 Review campaigns | Automated post-visit emails with Zapier / CRM / WooCommerce |
🔍 2. Track the right “AI” visibility indicators
It's necessary think multi-channel, and monitor its online presence in detail.
🧩 Signals observed by AI:
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Is your site semantically structured (Schema.org)?
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Your customer reviews are they recent and authentic ?
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Are you referenced on several reliable sources (Google, Facebook, TripAdvisor, Instagram, Yelp…)?
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Are your contents easy to summarize, to extract, to understand ?
🧪 Useful tools to check:
| Tool | What it allows |
|---|---|
| 🧰 Google Rich Results Test | Check Schema.org is correctly interpreted |
| 🔍 Google Search Console | SEO performance monitoring (queries, clicks, indexing) |
| 💬 Perplexity.ai or ChatGPT | Type: “What are the best Italian restaurants in Lyon?” and see if your restaurant appears in the results. |
| 🔎 Bing Webmaster Tools | Check your visibility on Bing and Copilot |
⚙️ 3. Establish a monthly routine
Consistency pays off. 30 minutes a month is better than 10 hours every 6 months.
Routine to follow:
🗓️ Once a month:
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Check that the timetables, menus or services are up to date.
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Add 1 fresh content (news, recipe, event, etc.).
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Respond to new customer reviews.
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Check that your key pages are indexed (Search Console).
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Test a typical AI query: “Cheap brunch in Bordeaux” → are you there?
🧠 AI Tip:
To know how an AI perceives you, type your name or your restaurant's name into Perplexity or ChatGPT. Look at the sources used, and if you're not there... you know what to do!
🔧 4. Bonus: Recommended tools for automation
| Need | Recommended tool |
|---|---|
| Centralize customer reviews | Five Star Restaurant Reviews Pro for WordPress, Malou |
| Refresh Google Business | PlePer, Google API, or Zapier |
| Automatically publish to multiple channels | Buffer, Publish, Zapier |
| Monitor its appearances in ChatGPT / Perplexity | Type test queries, check cited sources |
| Automate a monthly SEO audit | Ahrefs, SE Ranking, or Screaming Frog with a scheduled report |
🧠 In summary
To be permanently visible to AI:
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You must be structure, present on several reliable sources, And up to date.
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The ideal combo: automate as much as possible And track some simple KPIs every month.
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If you are consistent everywhere (site, Google, networks, Schema, reviews, referring sites with a good reputation), AI will naturally recommend you.
📘 Find the complete summary of the guide “SEO for AI”.
