If your website isn't properly structured for search engines and artificial intelligence, you're missing out on a huge opportunity. AI and search engines understand your content through its structure: markup, hierarchy, microdata, etc. Well-written but poorly marked content equals content that's difficult for AI to exploit. The good news is that on WordPress, all of this can be easily implemented, without coding, with good SEO tools.

For AI (Gemini, Grok, ChatGPT, Claude), customer reviews, ratings, and mentions on other sites are crucial trust signals. Find out how to act on them in this new article from my guide "SEO for AI" 🚀

Today, your Google Business Profile listing is often the first window on your company for Internet users… and for artificial intelligence. It's a strategic lever