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Combo, the best solution to put an end to the headache of planning and HR management
As some of you know, I manage a chain with several different locations in Paris, which involves organizing several…
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Entrepreneurs, restaurants, businesses: how to deal with the price war?
Price wars and predatory pricing practices are well-known phenomena in various economic sectors, and…
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The best cash register software for shops and restaurants in 2024
Whether you're a small business, a large restaurant, a food truck, a florist, or a coffee shop, you need a cash register that allows you to be at the forefront of…
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The two-speed Google rating, or how certain establishments are at a disadvantage compared to others in terms of reputation
It's no secret that in the digital age, businesses are under the watchful eye of consumers, and to that end…
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PWA: definition, interest and future of Progressive Web Applications
PWA is the abbreviation for progressive web app, that is, an application-like environment accessible from a mobile browser without…
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Brand trends: authenticity, this new universal
Advertising, communication, strategy: what if authenticity and a return to roots were the new battleground for brands? Note…
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Structure and culture of innovation: how to digitalize an organization?
Once you've learned the basic techniques for communicating on social media, you're likely to find yourself facing…
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Snippet WP: remove the WordPress menu from the top admin bar
A small PHP function, by the way, that allows you to remove the small WordPress logo from the admin bar, and therefore save…
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The 10 best tips for effectively running your social networks
You manage the communication for a company, an association, a brand, a restaurant, or simply one of your clients, and you are looking for…
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Dior and the John Galliano scandal: a textbook case of crisis communications
Crisis communication: a look back at the global PR disaster that Dior suffered a few years ago, and an analysis…
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SEO and blog: make the most of the difference between tag and category
What is the difference between tags and categories, and how can you use them effectively from an SEO perspective? It's…
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The 6 stages of launching a project
Here is a small, formalized methodology that I have remixed based on my knowledge of organizational theory and my personal experience…