Free and open course: Introduction to Social media and social networks.
Summary of Social Media course that I taught at the Sup de Pub communication school (INSEEC Group). Learn how current social media works, and how to implement your own Social Media strategy to generate buzz, improve your online visibility and grow your business.
- Chapter 1 : The 10 best tips for effectively running your social networks
- Chapter 2 : Introduction to Twitter: key figures and behaviors
- Chapter 3: Uses and best practices on Twitter
- Chapter 4: How to deal with trolls and haters
- Chapter 5: Digitalize the company through its structure and culture
- Chapter 6: The navel-gazing fiber of social networks
- Chapter 7: Social media trends since 2014
- Chapter 8, case study: Bad buzz and crisis communication, the Dior / Galliano case
- Chapter 9: The authentic, this new universal
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