Free and open course: Introduction to Social media and social networks.

Summary of Social Media course that I taught at the Sup de Pub communication school (INSEEC Group). Learn how current social media works, and how to implement your own Social Media strategy to generate buzz, improve your online visibility and grow your business.

I. Introduction

• Chapter 1 : Introduction to Social Media and definitions
• Chapter 2 : Interests and challenges of a Social Media strategy

II. Improve your visibility using social media

• Chapter 3: How to create and manage your Facebook page
• Chapter 4: Transform a Facebook profile into a page, and merge several pages
• Chapter 5: Introduction to Twitter: key figures and behaviors
• Chapter 6: Uses and best practices on Twitter
• Chapter 7: Tips and best practices for Instagram
• Chapter 8: 6 tips for dealing with trolls and haters

III. Implement management 2.0 optimized for social networks

• Chapter 8: Digitalize the company through its structure and culture

IV. Innovate: what are the Social Media trends

• Chapter 9: The navel-gazing fiber of social networks
• Chapter 10: Social media trends after 2014

V. Case study

• Chapter 11: Bad buzz and crisis communication, the Dior / Galliano case