Social media Structure and culture of innovation: how to digitalize an organization? Once you have learned the basic techniques for communicating on social networks, you are likely to find yourself facing another March 20, 2024 3 Comments
Snippets Snippet WP: remove the WordPress menu from the top admin bar A small PHP function in passing which allows you to remove the small WordPress logo from the admin bar, and therefore save a little January 4, 2024 No Comments
Social media The 10 best tips for effectively running your social networks You manage the communication of a brand, an association, a brand, a restaurant or simply one of your clients, and you are looking for ideas for November 23, 2023 No Comments
Communication Dior and the John Galliano scandal: a textbook case of crisis communications Crisis communication: a look back at the global bad buzz that Dior suffered a few years ago, and an analysis of how the brand November 22, 2023 8 Comments
SEO SEO and blog: make the most of the difference between tag and category What is the difference between tags and categories, and how to use them effectively from an SEO perspective? This is a question that November 9, 2023 22 Comments
Organization The 6 stages of launching a project Here is a small formalized methodology that I remixed from my knowledge of organizational theory and my personal experience in developing November 7, 2023 4 Comments
Communication The 10 key points of your digital strategy Here is a possible methodology for developing and implementing a digital strategy, broken down into 10 major points that can be considered during November 3, 2023 2 Comments
Snippets Change the Default Excerpt Length in WordPress The WordPress excerpt via the_excerpt() function is a short summary of a post from your WordPress blog that appears where it is called, usually on November 3, 2023 No Comments
Organization Start-ups, digital and entrepreneurship: the cult of cargo in business strategy How many times have we caught ourselves imitating the behavior of others, with the more or less conscious aim of achieving the same results? How many resources have been allocated November 2, 2023 No Comments
Business CSR: the Corporate Social Network (or modern intranet) deciphered in 10 points For over ten years now, we have been hearing a lot about the CSR: the famous Enterprise Social Network. Except that in practice, apart from October 31, 2023 1 Comment