{"id":959,"date":"2014-01-12T22:08:38","date_gmt":"2014-01-12T20:08:38","guid":{"rendered":"https:\/\/tulipemedia.com\/?p=959"},"modified":"2024-04-26T00:01:32","modified_gmt":"2024-04-25T22:01:32","slug":"%e4%bb%80%e4%b9%88%e6%98%af-twitter-%e5%ae%9a%e4%b9%89-%e5%85%b3%e9%94%ae%e4%ba%ba%e7%89%a9-%e7%bb%9f%e8%ae%a1%e8%a1%8c%e4%b8%ba","status":"publish","type":"post","link":"https:\/\/tulipemedia.com\/zh\/twitter-cest-quoi-definition-chiffres-cles-statistiques-comportements\/","title":{"rendered":"Twitter\uff1a\u5173\u952e\u6570\u636e\u3001\u7edf\u8ba1\u6570\u636e\u548c\u884c\u4e3a"},"content":{"rendered":"<p>\u5728\u51e0\u5e74\u7684\u65f6\u95f4\u91cc\uff0cTwitter \u5df2\u6210\u4e3a\u6700\u53d7\u6b22\u8fce\u3001\u6700\u91cd\u8981\u7684\u662f\u6700\u5177\u5f71\u54cd\u529b\u7684\u793e\u4ea4\u5a92\u4f53\u4e4b\u4e00\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5982\u679c Twitter \u4e0a\u7684\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\u4f30\u8ba1\u4ec5\u4e3a 1.8 \u4ebf\uff08\u603b\u7528\u6237\u6570\u4e3a 5 \u4ebf\uff09\uff0c\u5219\u51fa\u4e8e\u591a\u79cd\u539f\u56e0\uff0c\u8be5\u793e\u4ea4\u7f51\u7edc\u88ab\u89c6\u4e3a\u91cd\u8981\u5a92\u4f53\u3002<\/p>\n<p>\u6ce8\uff1a\u672c\u7ae0\u4e8e 2014 \u5e74\u51fa\u7248\uff0c\u662f\u7cfb\u5217\u6587\u7ae0\u7684\u7b2c\u4e94\u7ae0\u3002 <strong><a href=\"https:\/\/tulipemedia.com\/zh\/%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e8%af%be%e7%a8%8b\/\">\u793e\u4ea4\u5a92\u4f53\u8bfe\u7a0b\uff0c\u5176\u6458\u8981\u53ef\u4ee5\u5728\u8fd9\u91cc\u627e\u5230<\/a><\/strong>\u3002\u81ea\u90a3\u4ee5\u540e\uff0c <strong>X\uff08\u4ee5\u524d\u7684 Twitter\uff09\u7684\u6570\u636e\u4ece\u90a3\u65f6\u8d77\u5c31\u53d1\u751f\u4e86\u660e\u663e\u7684\u53d8\u5316<\/strong>\uff0c\u4f46\u793e\u4ea4\u7f51\u7edc\u7684\u7cbe\u795e\u4ecd\u7136\u662f\u4e00\u6837\u7684\uff0c\u8fd9\u91cc\u7684\u76ee\u7684\u662f\u5728\u63a5\u4e0b\u6765\u7684\u7ae0\u8282\u4e2d\u8ba8\u8bba\u66f4\u4e13\u4e1a\u7684\u4e3b\u9898\u4e4b\u524d\u5411\u65b0\u624b\u4ecb\u7ecd\u5b83\u7684\u5185\u5bb9\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f\u63a8\u7279\uff1f<\/h2>\n<p>\u63a8\u7279\u662f\u4e00\u4e2a <strong>\u793e\u4ea4\u7f51\u7edc<\/strong> \u8bf4\u7684 <em><strong>\u5fae\u535a<\/strong><\/em>\uff0c\u4ece\u67d0\u79cd\u610f\u4e49\u4e0a\u8bf4\uff0c\u5b83\u4f7f\u5f97\u516c\u5f00\uff08\u6216\u79c1\u4e0b\uff09\u53d1\u884c\u6210\u4e3a\u53ef\u80fd <em><strong>\u63a8\u6587<\/strong><\/em> \uff08\u6cd5\u8bed\u4e3a gazouillis\uff09\uff0c\u4e5f\u5c31\u662f\u8bf4 <strong>\u77ed\u4fe1<\/strong> \u6700\u591a 140 \u4e2a\u5b57\u7b26\uff0c\u5217\u8868 <em><strong>\u8ffd\u968f\u8005<\/strong><\/em> \uff08\u8ba2\u6237\uff09\u3002<\/p>\n<h2>Twitter 2013 \u5e74\u5173\u952e\u6570\u636e<\/h2>\n<p>\u591a\u9879\u7814\u7a76\uff0c\u5305\u62ec <a href=\"http:\/\/www.ipsos.fr\/ipsos-public-affairs\/actualites\/2013-11-05-usages-et-pratiques-twitter-en-france-focus-sur-twittos-actifs\" target=\"_blank\" rel=\"noopener\">\u7531\u76ca\u666e\u7d22\u7814\u7a76\u6240\u8fdb\u884c<\/a>\uff0c\u7a81\u51fa\u663e\u793a\u4ee5\u4e0b\u6570\u5b57\uff1a<\/p>\n<div>\n<ul>\n<li><strong>\u6cd5\u56fd\u6709 550 \u4e07\u4f1a\u5458<\/strong> \u5168\u7403 5.17 \u4ebf\u4eba\u4e2d<\/li>\n<li><strong>230\u4e07\u201c\u8d44\u4ea7\u201d<\/strong> \uff08\u5373\u6cd5\u56fd15\u5c81\u4ee5\u4e0a\u4eba\u53e3\u76845%\uff09<\/li>\n<li><strong>79% 15\u81f334\u5c81<\/strong><\/li>\n<li><strong>CSP+ 41.6%<\/strong> \uff08\u5176\u4e2d\u9ad8\u7ea7\u7ba1\u7406\u4eba\u545819%\uff09<\/li>\n<li>\u7537\u58eb55%<\/li>\n<li>33% \u5728\u4ee5\u8272\u5217\u56fd\u9632\u519b\u73b0\u573a<\/li>\n<li><strong>81% \u901a\u8fc7\u624b\u673a\u8fde\u63a5<\/strong><\/li>\n<li>16% 16-24\u5c81\u7684\u4eba\u66f4\u559c\u6b22\u5b83\u800c\u4e0d\u662fFacebook<\/li>\n<\/ul>\n<p>\u56e0\u6b64\uff0cTwitter \u62e5\u6709\u79fb\u52a8\u4f18\u52bf\uff0c\u96c6\u4e2d\u4e86\u5e74\u8f7b\u4eba\u548c\u5e74\u8f7b\u4eba\uff0c\u540e\u8005\u4e3b\u8981\u662f CSP+\u3002<\/p>\n<h3>Twitter \u7684\u793e\u4ea4\u91cf<\/h3>\n<p>\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0cTwitter \u5728\u793e\u4ea4\u4efd\u989d\u65b9\u9762\u6240\u5360\u7684\u4efd\u989d\u662f\u591a\u5c11\uff1f\u6839\u636e <a href=\"http:\/\/www.pureside.fr\/referencement\/820\/\" target=\"_blank\" rel=\"noopener\">OneClic \u673a\u6784\u8fdb\u884c\u7684\u4e00\u9879\u7814\u7a76<\/a> \u6839\u636e 2012 \u5e74 7 \u6708 15 \u65e5\u81f3 8 \u6708 10 \u65e5\u671f\u95f4 LeMonde.fr \u7f51\u7ad9\u7684 200,000 \u6b21\u9875\u9762\u6d4f\u89c8\u91cf\uff0c <strong>Twitter \u7684\u5206\u4eab\u91cf\u4e3a 200 \u4e07\uff0c\u800c Facebook \u7684\u5206\u4eab\u91cf\u4e3a 700 \u4e07<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-960 size-full\" src=\"https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2014\/01\/total-partages-sociaux-lemonde-2.jpg\" alt=\"\" width=\"502\" height=\"377\" title=\"\" srcset=\"https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2014\/01\/total-partages-sociaux-lemonde-2.jpg 502w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2014\/01\/total-partages-sociaux-lemonde-2-300x225.jpg 300w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2014\/01\/total-partages-sociaux-lemonde-2-400x300.jpg 400w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/p>\n<p>\u56e0\u6b64\uff0c\u5728\u6cd5\u56fd\u4e24\u4e2a\u6700\u8457\u540d\u7684\u65b0\u95fb\u7f51\u7ad9\u4e4b\u4e00\u4e0a\uff0c <strong>Facebook \u7684\u5206\u4eab\u91cf\u662f Twitter \u7684 3.5 \u500d<\/strong>\uff0c\u5f53\u6211\u4eec\u77e5\u9053\u4e24\u4e2a\u793e\u4ea4\u5e73\u53f0\u7684\u51fa\u5e2d\u7387\u5dee\u5f02\u65f6\uff0c\u8fd9\u6784\u6210\u4e86\u76f8\u5bf9\u4e0d\u90a3\u4e48\u5927\u7684\u5dee\u8ddd\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u8fd9\u9879\u7814\u7a76\u8fd8\u663e\u793a Twitter \u4e0a\u7684\u5206\u4eab\u91cf\u53d1\u751f\u4e86\u5de8\u5927\u53d8\u5316\uff0c\u5176\u6570\u91cf\u9010\u5e74\u8d8b\u5411\u4e8e Facebook\uff1a<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-961 size-full\" src=\"https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2014\/01\/total-partages-sociaux-lemonde-evolution-2.jpg\" alt=\"\" width=\"765\" height=\"329\" title=\"\" srcset=\"https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2014\/01\/total-partages-sociaux-lemonde-evolution-2.jpg 765w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2014\/01\/total-partages-sociaux-lemonde-evolution-2-300x129.jpg 300w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2014\/01\/total-partages-sociaux-lemonde-evolution-2-400x172.jpg 400w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u9ad8\u97f3\u626c\u58f0\u5668\u7684\u7c7b\u578b<\/h2>\n<p>\u8c01\u662f\u63a8\u7279\u4e3b\u64ad\uff1f <a href=\"http:\/\/www.ipsos.fr\/ipsos-public-affairs\/actualites\/2013-11-05-usages-et-pratiques-twitter-en-france-focus-sur-twittos-actifs\" target=\"_blank\" rel=\"noopener\">\u76ca\u666e\u7d22\u7814\u7a76<\/a> \u8bd5\u56fe\u901a\u8fc7\u6839\u636e\u7528\u6237\u4f7f\u7528\u8be5\u5fae\u535a\u5de5\u5177\u7684\u884c\u4e3a\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u7c7b\u6765\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n<ul>\n<li>\u9996\u5148\u6709 <span style=\"text-decoration: underline;\"><strong>\u8ffd\u968f\u8005<\/strong><\/span>\uff0c\u4ee3\u8868 14% \u7528\u6237\uff0c\u4e3b\u8981\u901a\u8fc7 Twitter \u83b7\u53d6\u4fe1\u606f\u3002\u4ed6\u4eec\u4ece\u4e0d\u6216\u5f88\u5c11\u53d1\u63a8\u6587\u3002<\/li>\n<li>\u7136\u540e\u6765\u4e86 <span style=\"text-decoration: underline;\"><strong>\u4eb2\u5bc6\u7684<\/strong><\/span>\uff0c\u5176\u4efd\u989d\u5360\u603b\u7528\u6237\u6570\u7684 36%\uff0c\u8fd9\u4e9b\u7528\u6237\u53d1\u63a8\u6587\u4f46\u4e3b\u8981\u9762\u5411\u6709\u9650\u7684\u53d7\u4f17\u3002\u4eb2\u5bc6\u4e3b\u4e49\u8005\u5e76\u4e0d\u5e0c\u671b\u83b7\u5f97\u53ef\u89c1\u6027\uff0c\u4e5f\u6ca1\u6709\u660e\u786e\u7684\u7b56\u7565\u3002<\/li>\n<li>\u8fd9 <span style=\"text-decoration: underline;\"><strong>\u558b\u558b\u4e0d\u4f11<\/strong><\/span> \u4ee3\u8868 31% \u5e76\u5411\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u53d1\u9001\u63a8\u6587\u3002\u4e0e\u4eb2\u5bc6\u4e3b\u4e49\u8005\u4e0d\u540c\uff0c\u4ed6\u4eec\u516c\u5f00\u53c2\u4e0e\u8ba8\u8bba\u5e76\u5728\u4ed6\u4eec\u8ba4\u4e3a\u5408\u9002\u7684\u5730\u65b9\u8fdb\u884c\u5e72\u9884\u3002\u7136\u800c\uff0c\u8fd9\u91cc\u518d\u6b21\u5f3a\u8c03\uff0c\u4e0d\u5b58\u5728\u4e0e\u5728\u7f51\u7edc\u4e0a\u201c\u6743\u8861\u201d\u7684\u613f\u671b\u76f8\u5173\u7684\u5f71\u54cd\u529b\u6216\u522b\u6709\u7528\u5fc3\u7684\u7b56\u7565\u3002<\/li>\n<li>\u8fd9 <span style=\"text-decoration: underline;\"><strong>\u6709\u5f71\u54cd\u529b\u7684\u4eba<\/strong><\/span>\uff0c\u603b\u8ba1 17%\uff0c\u4ed6\u4eec\u771f\u8bda\u5730\u5bfb\u6c42\u66dd\u5149\u5e76\u589e\u52a0\u7c89\u4e1d\u6570\u91cf\uff0c\u4ee5\u4fbf\u5728 Twitter \u4e0a\u65bd\u52a0\u5f71\u54cd\u529b\u3002\u7537\u6027\u548c\u5e74\u8f7b\u4eba\u5728\u8fd9\u4e00\u7c7b\u522b\u4e2d\u6240\u5360\u6bd4\u4f8b\u8fc7\u9ad8\u3002<strong><br \/>\n<\/strong><\/li>\n<\/ul>\n<p>\u5176\u4ed6\u6709\u8da3\u7684\u6570\u5b57\uff1a<\/p>\n<p>\u2013 45% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a Twitter \u5df2\u6210\u4e3a <strong>\u5fc5\u4e0d\u53ef\u5c11\u7684\u5a92\u4f53<\/strong> \u6216\u65e5\u5e38\u5fc5\u9700\u7684\u3002<br \/>\n\u2013 58% \u7528\u4e8e\u4e86\u89e3\u4e00\u822c\u65f6\u4e8b\uff0c48% \u7528\u4e8e\u4e86\u89e3\u7279\u5b9a\u4e3b\u9898\u3002<\/p>\n<p><em>\u8fd9\u9879IPSOS\u7814\u7a76\u4e8e2013\u5e743\u67081\u65e5\u81f32\u65e5\u548c3\u67088\u65e5\u81f39\u65e5\u8fdb\u884c\uff0c\u6837\u672c\u4e3a2,029\u4eba\uff0c\u6784\u6210\u6cd5\u56fd15\u5c81\u53ca\u4ee5\u4e0a\u4eba\u53e3\u7684\u5168\u56fd\u6837\u672c\u4ee3\u8868\u3002<\/em><\/p>\n<h2>\u7ed3\u8bba\uff1aTwitter \u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u901a\u8fc7\u5176\u5fae\u535a\u670d\u52a1\uff0cTwitter \u5df2\u6210\u4e3a <strong>\u91cd\u8981\u5a92\u4f53<\/strong> \u5982\u679c\u6211\u4eec\u7c97\u7565\u5730\u63cf\u8ff0\u4e00\u4e0b\u4ed6\u4eec\u7684\u7edf\u6cbb\u8005\uff0c\u4e00\u822c\u4fe1\u606f\u7684\u83b7\u53d6\u8005\u3001\u7cbe\u786e\u4fe1\u606f\u7684\u5bfb\u6c42\u8005\u3001\u95f2\u804a\u8005\u548c\u8bc4\u8bba\u8005\uff08\u65b0\u95fb\u3001\u5a31\u4e50\u6216\u5176\u79c1\u751f\u6d3b\uff09\uff0c\u4ee5\u53ca\u4fe1\u606f\u4f20\u64ad\u8005\uff08\u5f71\u54cd\u8005\u3001\u660e\u661f\u3001\u516c\u53f8\uff09 \u3001\u653f\u5ba2\u3001\u673a\u6784\u7b49\uff09\u3002<\/p>\n<p>\u73b0\u5728\u8ba9\u6211\u4eec\u770b\u770b\uff0c\u5f53\u6211\u4eec\u662f\u4e00\u5bb6\u516c\u53f8\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u5982\u4f55\u4f7f\u7528 Twitter\uff0c\u4ee5\u53ca Twitter \u5728\u5b9e\u65bd\u793e\u4ea4\u5a92\u4f53\u6218\u7565\u65b9\u9762\u8868\u73b0\u51fa\u54ea\u4e9b\u5174\u8da3......<\/p>\n<p><a href=\"https:\/\/tulipemedia.com\/zh\/twitter-%e4%bd%bf%e7%94%a8%e5%ae%9e%e7%94%a8%e5%bb%ba%e8%ae%ae%e7%bd%91%e7%bb%9c%e9%80%9a%e4%bf%a1\/\"><strong><em>\u7b2c 3 \u7ae0\uff1aTwitter \u7684\u4f7f\u7528\u548c\u6700\u4f73\u5b9e\u8df5 \u00bb<\/em><\/strong><\/a><\/p>\n<p><em><a href=\"https:\/\/tulipemedia.com\/zh\/%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e6%8f%90%e7%a4%ba\/\">\u00ab \u7b2c 1 \u7ae0\uff1a\u6709\u6548\u8fd0\u8425\u793e\u4ea4\u7f51\u7edc\u7684 10 \u4e2a\u6700\u4f73\u6280\u5de7<\/a><\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En l&rsquo;espace de quelques ann\u00e9es, Twitter s&rsquo;est impos\u00e9 comme l&rsquo;un des m\u00e9dias sociaux les plus populaires mais surtout les plus impactants. En effet, si on estime \u00e0 seulement\u00a0180 millions le nombre d&rsquo;utilisateurs actifs sur Twitter (sur un total de 500 millions d&rsquo;utilisateurs), ce r\u00e9seau social est consid\u00e9r\u00e9 comme un m\u00e9dia incontournable pour de multiples raisons. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-twitter"],"_links":{"self":[{"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/posts\/959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/comments?post=959"}],"version-history":[{"count":2,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/posts\/959\/revisions"}],"predecessor-version":[{"id":4303,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/posts\/959\/revisions\/4303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/media\/962"}],"wp:attachment":[{"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/media?parent=959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/categories?post=959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/tags?post=959"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}