{"id":1808,"date":"2019-04-13T18:57:14","date_gmt":"2019-04-13T16:57:14","guid":{"rendered":"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/?p=1808"},"modified":"2025-06-30T18:11:44","modified_gmt":"2025-06-30T16:11:44","slug":"%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e8%af%be%e7%a8%8b","status":"publish","type":"post","link":"https:\/\/tulipemedia.com\/zh\/cours-social-media\/","title":{"rendered":"\u8bfe\u7a0b \u2013 \u5411\u6240\u6709\u4eba\u8bb2\u89e3\u793e\u4ea4\u5a92\u4f53\uff08\u793e\u4ea4\u7f51\u7edc\u548c\u6570\u5b57\u8425\u9500\uff09"},"content":{"rendered":"<p>\u514d\u8d39\u6307\u5357\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u793e\u4ea4\u5a92\u4f53\u7684\u57fa\u7840\u77e5\u8bc6\uff1a\u793e\u533a\u7ba1\u7406\u3001\u793e\u4ea4\u7f51\u7edc\u3001\u6570\u5b57\u8425\u9500\u4ee5\u53ca\u4f18\u5316\u60a8\u7684\u5728\u7ebf\u5f62\u8c61\u7684\u57fa\u672c\u5de5\u5177\u3002<\/p>\n<p><em><strong>\u672c\u6307\u5357\u662f\u5bf9 <strong>\u6211\u5728 Sup de Pub \u4f20\u64ad\u5b66\u9662\uff08INSEEC \u96c6\u56e2\uff09\u6559\u6388\u8fc7\u793e\u4ea4\u5a92\u4f53\u8bfe\u7a0b\uff0c\u73b0\u5728\u6211\u4e0d\u65ad\u4e30\u5bcc\u8fd9\u95e8\u8bfe\u7a0b\u7684\u5185\u5bb9\u3002 <\/strong>\u4e86\u89e3\u793e\u4ea4\u5a92\u4f53\u7684\u5de5\u4f5c\u539f\u7406\u4ee5\u53ca\u5982\u4f55\u5b9e\u65bd\u60a8\u81ea\u5df1\u7684\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\u6765\u5f15\u8d77\u8f70\u52a8\u3001\u63d0\u9ad8\u60a8\u7684\u5728\u7ebf\u77e5\u540d\u5ea6\u5e76\u53d1\u5c55\u60a8\u7684\u4e1a\u52a1\u3002<\/strong><\/em><\/p>\n<ul>\n<li>\u7b2c1\u7ae0 \uff1a <a href=\"https:\/\/tulipemedia.com\/zh\/%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e6%8f%90%e7%a4%ba\/\">\u6709\u6548\u8fd0\u8425\u793e\u4ea4\u7f51\u7edc\u7684 10 \u4e2a\u6700\u4f73\u6280\u5de7<\/a><\/li>\n<li>\u7b2c2\u7ae0 \uff1a\u00a0<a href=\"https:\/\/tulipemedia.com\/zh\/%e4%bb%80%e4%b9%88%e6%98%af-twitter-%e5%ae%9a%e4%b9%89-%e5%85%b3%e9%94%ae%e4%ba%ba%e7%89%a9-%e7%bb%9f%e8%ae%a1%e8%a1%8c%e4%b8%ba\/\">Twitter \u7b80\u4ecb\uff1a\u5173\u952e\u4eba\u7269\u548c\u884c\u4e3a<\/a><\/li>\n<li>\u7b2c3\u7ae0\uff1a <a href=\"https:\/\/tulipemedia.com\/zh\/twitter-%e4%bd%bf%e7%94%a8%e5%ae%9e%e7%94%a8%e5%bb%ba%e8%ae%ae%e7%bd%91%e7%bb%9c%e9%80%9a%e4%bf%a1\/\">Twitter \u4e0a\u7684\u4f7f\u7528\u548c\u6700\u4f73\u5b9e\u8df5<\/a><\/li>\n<li>\u7b2c 4 \u7ae0\uff1a <a href=\"https:\/\/tulipemedia.com\/zh\/%e5%ae%9a%e4%b9%89-%e5%b7%a8%e9%ad%94%e5%af%b9%e6%8a%97%e5%b7%a8%e9%ad%94\/\">\u5982\u4f55\u5e94\u5bf9\u5de8\u9b54\u548c\u4ec7\u6068\u8005<\/a><\/li>\n<li>\u7b2c5\u7ae0\uff1a\u00a0<a href=\"https:\/\/tulipemedia.com\/zh\/%e6%95%b0%e5%ad%97%e5%8c%96-%e5%93%81%e7%89%8c%e6%96%87%e5%8c%96-%e7%bb%93%e6%9e%84-%e9%94%80%e5%94%ae-%e8%90%a5%e9%94%80-%e4%ba%ba%e5%8a%9b%e8%b5%84%e6%ba%90\/\">\u901a\u8fc7\u516c\u53f8\u7684\u7ed3\u6784\u548c\u6587\u5316\u5b9e\u73b0\u516c\u53f8\u6570\u5b57\u5316<\/a><\/li>\n<li>\u7b2c6\u7ae0\uff1a\u00a0<a href=\"https:\/\/tulipemedia.com\/zh\/%e7%a7%bb%e5%8a%a8%e7%a4%be%e4%ba%a4%e7%bd%91%e7%bb%9c-%e4%bb%a5%e8%87%aa%e6%88%91%e4%b8%ba%e4%b8%ad%e5%bf%83%e7%9a%84%e6%b2%9f%e9%80%9a-%e8%87%aa%e6%88%91%e5%b0%81%e9%97%ad\/\">\u793e\u4ea4\u7f51\u7edc\u7684\u81ea\u6211\u89c2\u5bdf\u7ea4\u7ef4<\/a><\/li>\n<li>\u7b2c7\u7ae0\uff1a <a href=\"https:\/\/tulipemedia.com\/zh\/2014-%e5%b9%b4%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e8%b6%8b%e5%8a%bf%e5%88%9b%e6%96%b0%e6%95%b0%e5%ad%97%e7%bd%91%e7%bb%9c\/\">2014\u5e74\u4ee5\u6765\u793e\u4ea4\u5a92\u4f53\u8d8b\u52bf<\/a><\/li>\n<li>\u7b2c8\u7ae0\uff0c\u6848\u4f8b\u7814\u7a76\uff1a <a style=\"line-height: 1.5em;\" href=\"https:\/\/tulipemedia.com\/zh\/%e5%8a%a0%e5%88%a9%e4%ba%9a%e8%af%ba%c2%b7%e8%bf%aa%e5%a5%a5%e5%8f%8d%e7%8a%b9%e5%a4%aa%e4%b8%91%e9%97%bb%e5%8d%b1%e6%9c%ba%e6%9b%bf%e4%bb%a3\/\">\u7cdf\u7cd5\u7684\u8206\u8bba\u548c\u5371\u673a\u6c9f\u901a\uff0c\u8fea\u5965\/\u52a0\u5229\u4e9a\u8bfa\u6848<\/a><\/li>\n<li>\u7b2c9\u7ae0\uff1a <a href=\"https:\/\/tulipemedia.com\/zh\/%e8%b6%8b%e5%8a%bf-%e5%b9%bf%e5%91%8a-%e6%97%b6%e5%b0%9a%e5%93%81%e7%89%8c-%e7%9c%9f%e5%ae%9e%e6%80%a7-%e5%9b%9e%e5%bd%92%e5%9f%ba%e7%a1%80-%e4%bc%a0%e6%92%ad%e7%ad%96%e7%95%a5\/\">\u771f\u5b9e\u7684\uff0c\u8fd9\u4e2a\u65b0\u7684\u901a\u7528<\/a><\/li>\n<\/ul>\n<h2>\u7ba1\u7406\u548c\u63a8\u5e7f\u793e\u4ea4\u7f51\u7edc\u7684\u6700\u4f73\u5de5\u5177<\/h2>\n<ul>\n<li>\u7b2c1\u7ae0 \uff1a <a href=\"https:\/\/tulipemedia.com\/zh\/oneup-%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e7%ae%a1%e7%90%86%e5%ba%94%e7%94%a8%e7%a8%8b%e5%ba%8f\/\">OneUp App\uff0c\u6700\u597d\u7684\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u89e3\u51b3\u65b9\u6848\u4e4b\u4e00<\/a><\/li>\n<li>\u7b2c2\u7ae0 \uff1a <a href=\"https:\/\/tulipemedia.com\/zh\/%e7%b1%bb%e4%bc%bc%e4%bb%aa%e8%a1%a8%e7%9a%84%e5%be%ae%e7%ac%91%e8%bf%9e%e6%8e%a5%e8%ae%be%e8%ae%a1\/\">Smiirl\uff0cFacebook \u7c89\u4e1d\u548c Instagram \u7c89\u4e1d\u8ba1\u6570\u5668<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Guide gratuit pour comprendre les bases du Social Media : community management, r\u00e9seaux sociaux, marketing digital, et outils essentiels pour optimiser votre pr\u00e9sence en ligne. Ce guide est un r\u00e9sum\u00e9 du cours de Social Media que j&rsquo;avais dispens\u00e9 \u00e0 l\u2019\u00e9cole de communication Sup de Pub (Groupe INSEEC), et que j&rsquo;agr\u00e9mente d\u00e9sormais au fil du temps. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":1068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"_links":{"self":[{"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/posts\/1808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/comments?post=1808"}],"version-history":[{"count":3,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/posts\/1808\/revisions"}],"predecessor-version":[{"id":5645,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/posts\/1808\/revisions\/5645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/media\/1068"}],"wp:attachment":[{"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/media?parent=1808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/categories?post=1808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tulipemedia.com\/zh\/wp-json\/wp\/v2\/tags?post=1808"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}