{"id":964,"date":"2014-01-16T19:42:54","date_gmt":"2014-01-16T17:42:54","guid":{"rendered":"https:\/\/tulipemedia.com\/?p=964"},"modified":"2024-04-26T00:13:44","modified_gmt":"2024-04-25T22:13:44","slug":"twitter-uses-practical-advice-web-communication","status":"publish","type":"post","link":"https:\/\/tulipemedia.com\/en\/twitter-usages-conseils-pratiques-communication-web\/","title":{"rendered":"Twitter: 8 uses to make it an effective ally for your business"},"content":{"rendered":"

After defining what Twitter (newly X) was and its weight in the social media sphere<\/a>, let's look at the means<\/strong> the most effective to take advantage of it. Here are the good ones practice<\/strong> to know when you want to start communicate<\/strong> and to marketer<\/strong> on Twitter<\/strong>.<\/p>\n

Note: This chapter, initially published in 2014 and still relevant today, is part of a series of course on Social Media, the summary of which can be found here<\/a><\/strong>.<\/p>\n

So let's see what Twitter allow<\/em> to do. Not in the conventional sense of the term, but in terms of the added value it can bring to an organization or to business leaders or managers.<\/p>\n

Monitoring on Twitter<\/h2>\n

The first step on Twitter is \u2013 before contributing to the network \u2013 to carry out research and follow accounts that will teach us things about our work. Gently and discreetly, we will first observe. This social network which is teeming with influencers, project managers, decision-makers but also watchers will therefore serve us to carry out a monitoring our market<\/strong>, and to monitor our e-reputation<\/strong>.<\/p>\n

Twitter to monitor your market<\/h3>\n

Monitoring your market means following everything that is said about its sector<\/strong>, on its competitors<\/strong>, its suppliers or stakeholders, or what these competitors are saying<\/strong>. Growth, new uses, innovations, takeovers, bankruptcies... For these kinds of needs, Twitter has undoubtedly revolutionized things, because it has allowed easy and fun access to market information.<\/p>\n

Simple example: if a chicken supplier for McDonald's is the subject of an emerging bad buzz about a video showing possible mistreatment of animals, the client brand (McDonald's) must be able to quickly measure the impact viral of this video in order to react as quickly as possible. In this sense, Twitter is a fantastic tool for taking the real-time temperature of the web.<\/p><\/blockquote>\n

The micro-blogging social network has enabled even small structures to make their own press panorama<\/strong>, and to find out at a lower cost about developments in the sector.<\/p>\n

But in practice, how do you go about monitoring Twitter?<\/strong><\/p>\n