What is Twitter?<\/h2>\n
Twitter is a social network<\/strong> said of microblogging<\/strong><\/em>, in the sense that it makes it possible to publicly (or privately) issue tweets<\/strong><\/em> (gazouillis in French), that is to say short messages<\/strong> of 140 characters maximum, to a list of followers<\/strong><\/em> (of subscribers).<\/p>\n Several studies, including that carried out by the Ipsos institute<\/a>, highlight the following figures:<\/p>\n Twitter therefore has a mobile predominance, concentrating young people and young adults, the latter being largely CSP+.<\/p>\n What share does Twitter represent in terms of social shares compared to its competitors? According to a study carried out by the OneClic agency<\/a> based on 200,000 page views of the LeMonde.fr site, between July 15 and August 10, 2012, Twitter had 2 million shares, compared to 7 million on Facebook<\/strong>.<\/p>\n There is therefore, on one of the two best-known French news sites, 3.5 times more Facebook shares than Twitter<\/strong>, which constitutes a relatively not so big gap when we know the differences in attendance of the two social platforms.<\/p>\n In addition, this same study shows a substantial evolution of shares via Twitter, the volume of which tends towards that of Facebook from year to year:<\/p>\n <\/p>\n Who are the tweeters? The IPSOS study<\/a> tried to answer this question by classifying users according to what they do with this micro-blogging tool.<\/p>\n Other interesting figures:<\/p>\n \u2013 45% of respondents believe that Twitter has become an essential media<\/strong> or necessary on a daily basis. This IPSOS study was carried out from March 1 to 2 and March 8 to 9, 2013 with a sample of 2,029 people constituting a national sample representative of the French population aged 15 and over.<\/em><\/p>\n Through its microblogging service, Twitter has become a essential media<\/strong> over which reign \u2013 if we should describe them roughly \u2013 the takers of general information, the seekers of precise information, the chatters and commentators (on news, entertainment or their private lives), as well as the transmitters information (influencers, stars, companies, politicians, institutions, etc.).<\/p>\n Let's now see what uses we can make of Twitter when we are a company, and what interest Twitter presents in the implementation of a Social Media strategy...<\/p>\n Chapter 3: Uses and best practices on Twitter \u00bb<\/em><\/strong><\/a><\/p>\nThe key figures for Twitter in 2013<\/h2>\n
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Twitter in terms of social volume<\/h3>\n
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<\/p>\nTypology of tweeters<\/h2>\n
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\n\u2013 58% are there to find out about current events in general, and 48% on a particular subject.<\/p>\nConclusion: what is Twitter?<\/h2>\n