{"id":6653,"date":"2026-08-21T13:21:40","date_gmt":"2026-08-21T11:21:40","guid":{"rendered":"https:\/\/tulipemedia.com\/?p=6653"},"modified":"2026-08-21T13:21:40","modified_gmt":"2026-08-21T11:21:40","slug":"tunnel-acquisition-prospection-instagram-facebook-ads","status":"publish","type":"post","link":"https:\/\/tulipemedia.com\/en\/tunnel-acquisition-prospection-instagram-facebook-ads\/","title":{"rendered":"How to create a simple automated acquisition funnel from Meta Ads to Zoho Campaigns (Tutorial)"},"content":{"rendered":"
A meta ad that generates leads is good. Leads that receive a response within a minute, then a follow-up every few days without you having to think about it, are better. I set up this funnel to OrderStock<\/strong><\/a>, This is my inventory management tool for restaurants and retailers, and I document it here from start to finish. It takes about a day, and you don't have to write a single line of code.<\/div>\n

What we are going to build<\/h2>\n

The principle can be summed up in one sentence: Meta captures the lead, a connector pushes it into a Zoho Campaigns list, and a Campaigns workflow automatically unfolds the email sequence.<\/strong><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Three tools, two free accounts out of three, and only one rule to follow: each component does only one thing. Meta captures. The connector transports. Campaigns sends. As soon as you try to make a single component do two things, it becomes unmanageable.<\/p>\n

\r\n
Call on my services<\/div>\r\n <\/p>\n

If you're looking to automate your sales funnel and install a simple, practical, and effective low-code solution, Feel free to contact me, tell me your budget and I'd be happy to do it for you.<\/a>.<\/strong><\/p>\n

\r\n <\/div>\n

Step 1 \u2014 The Meta Form<\/h2>\n

In the Ads Manager, choose the objective Prospects<\/strong>, then create a instant form<\/em> (Instant Form) attached to your advertisement. This is the form that opens directly in Facebook or Instagram, without leaving the application \u2014 which explains its conversion rates much higher than a classic landing page.<\/p>\n

Ask for the bare minimum. I kept four fields: first name, email, company name, and a multiple-choice question about their inventory management. Each additional field reduces the volume, and you won't have time to analyze ten pieces of information per lead anyway.<\/p>\n

\r\n
Attention<\/div>\r\n Add an explicit consent checkbox to receive your emails, and a link to your privacy policy. A meta lead is not a subscriber: it's someone who has requested something specific. Without this checkbox, your sequence has no legal basis in Europe.\r\n <\/div>\n

Step 2 \u2014 Lists in Zoho Campaigns<\/h2>\n

Create a separate list for each language, not a single list for everyone. At my place: Leads FR<\/em> And Leads EN<\/em>. This is the point I most regret not having decided on sooner.<\/p>\n

The reason is simple: Zoho Campaigns triggers its workflows upon entry into a list. One list = one workflow = one language. If you mix them, you'll have to add conditions to the workflow, wasting half a day for a less readable result.<\/p>\n

Take this opportunity to create your custom fields (brand, source, date added, etc.). A small detail that cost me an hour: Avoid using accents in field labels<\/strong>, They don't work well in API calls.<\/p>\n

Step 3 \u2014 The bridge between Meta and Campaigns<\/h2>\n

This is the only component that requires a third-party tool. Two options work:<\/p>\n