{"id":620,"date":"2023-05-09T12:00:31","date_gmt":"2023-05-09T10:00:31","guid":{"rendered":"https:\/\/tulipemedia.com\/?p=620"},"modified":"2023-05-09T14:01:26","modified_gmt":"2023-05-09T12:01:26","slug":"associate-colors-website-print-poster","status":"publish","type":"post","link":"https:\/\/tulipemedia.com\/en\/associer-couleurs-site-web-print-affiche\/","title":{"rendered":"Website and print: 5 tips for choosing and combining the right colors"},"content":{"rendered":"

Whether for a designate<\/strong>\/beginner webmaster<\/strong> or for a business<\/strong> who writes his specifications, the choice of colors of a website, a flyer, a business card, a poster or a brochure<\/strong> is a decisive and central exercise, both in terms of ergonomics<\/strong> and user experience than that of the marketing<\/strong>. So we will see how to choose good colors<\/strong> depending on the theme addressed by your website or your print and the intended target. You will see that nothing should be left to chance at this level, otherwise your communication would lose credibility.<\/p>\n

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Choose a limited number of colors<\/h2>\n

This tip is an open secret for fashion or interior design lovers. Except for exceptional and original clothing styles falling under the\u00a0peacocking<\/em>, the colors should not be too numerous if we do not want to project a messy and immature image<\/strong>. For a website<\/strong>, we will prefer to decline the graphics on two, three or four tones<\/strong>, rather than 6 or 8 colors which will surely give your site an amateur image.<\/p>\n

Sobriety<\/strong> And minimalism<\/strong> for serious institutional sites are therefore not too much!<\/p>\n

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Prioritize clarity<\/h2>\n

Aesthetics and originality are good. There clarity<\/strong>, it's not bad sometimes too! With the exception of special\/baroque\/zany communications operations, a website<\/strong> or one classic print<\/strong> must above all satisfy the user experience: no aggressive wallpaper having a color similar to the font, no too many colors in the text, etc.<\/p>\n

Show proof of empathy<\/strong>, put yourself in the place of the Internet user for example, and ask yourself what they expect from a medium. For example, for a practical and informational website, it is the text, image and video that must be the center of attention. So make sure to offer the information in the purest way possible, by choosing pale or pastel colors for the background or on the sides, and dark for the text.<\/p>\n

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Use the color wheel to help yourself<\/h2>\n

If you are new to web design, or want to communicate credible specifications to your graphic designer, here is a tool that will be very useful for you to choose the colors of your site: the color wheel<\/strong>.<\/p>\n

Clearly, you have two major possibilities for combining colors via the color wheel<\/strong>, based on the physical properties of the human eye.<\/p>\n