{"id":5332,"date":"2025-05-16T13:27:20","date_gmt":"2025-05-16T11:27:20","guid":{"rendered":"https:\/\/tulipemedia.com\/?p=5332"},"modified":"2025-05-19T00:50:43","modified_gmt":"2025-05-18T22:50:43","slug":"website-ia-friendly-seo","status":"publish","type":"post","link":"https:\/\/tulipemedia.com\/en\/website-ia-friendly-seo\/","title":{"rendered":"Building an AI-friendly website"},"content":{"rendered":"<p>To be properly understood and valued by artificial intelligence and modern search engines, <strong data-start=\"1330\" data-end=\"1429\">Your website must become a reliable, clear and perfectly structured source of information<\/strong>. It is no longer enough to have a beautiful site: <strong data-start=\"1473\" data-end=\"1529\">you need to have a machine-readable site<\/strong> as much as for humans. Let&#039;s see how to achieve this step by step.<\/p>\n<p style=\"text-align: center;\"><strong>\ud83e\udded This article is a chapter from my guide \u201cOptimizing Your Business in the Age of AI\u201d.<\/strong><br data-start=\"821\" data-end=\"824\" \/><strong>\ud83d\udcd8\u00a0<a class=\"\" href=\"https:\/\/tulipemedia.com\/en\/guide-seo-ia\/\" rel=\"noopener\" data-start=\"829\" data-end=\"857\">See all chapters<\/a><\/strong><\/p>\n<h2 class=\"\" data-start=\"1603\" data-end=\"1643\">1. Structure your content for AI<\/h2>\n<p class=\"\" data-start=\"1645\" data-end=\"1820\">AI doesn&#039;t &quot;guess&quot; your content. It reads your site. <strong data-start=\"1713\" data-end=\"1739\">algorithmically<\/strong> : they analyze your titles, your paragraphs, your lists, your internal links\u2026<\/p>\n<p class=\"\" data-start=\"1822\" data-end=\"1838\">To help them:<\/p>\n<ul data-start=\"1839\" data-end=\"2222\">\n<li class=\"\" data-start=\"1839\" data-end=\"1920\">\n<p class=\"\" data-start=\"1841\" data-end=\"1920\">Use a clear structure with <strong data-start=\"1876\" data-end=\"1899\">hierarchical titles<\/strong> (<code data-start=\"1901\" data-end=\"1905\">h1<\/code>, <code data-start=\"1907\" data-end=\"1911\">h2<\/code>, <code data-start=\"1913\" data-end=\"1917\">h3<\/code>\u2026).<\/p>\n<\/li>\n<li class=\"\" data-start=\"1921\" data-end=\"1992\">\n<p class=\"\" data-start=\"1923\" data-end=\"1992\">Set a <strong data-start=\"1937\" data-end=\"1957\">only H1 per page<\/strong> (usually the main title).<\/p>\n<\/li>\n<li class=\"\" data-start=\"1993\" data-end=\"2091\">\n<p class=\"\" data-start=\"1995\" data-end=\"2091\">Organize your text in <strong data-start=\"2020\" data-end=\"2049\">small, clear paragraphs<\/strong>, with bulleted lists where relevant.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2092\" data-end=\"2222\">\n<p class=\"\" data-start=\"2094\" data-end=\"2222\">Add some <strong data-start=\"2106\" data-end=\"2113\">FAQ<\/strong> at the end of the page if possible (ideal for answering questions that users \u2014 and AIs \u2014 ask themselves).<\/p>\n<\/li>\n<\/ul>\n<p>As you can see, AI-driven SEO is a mix of classic SEO (clear and hierarchical structure), and conversational SEO, with FAQs and clear paragraphs that are likely to answer questions that people ask.<\/p>\n<p class=\"\" data-start=\"2224\" data-end=\"2343\">\ud83d\udc49 Tip: Write <strong data-start=\"2245\" data-end=\"2262\">naturally<\/strong>, but think about <strong data-start=\"2278\" data-end=\"2305\">anticipate questions<\/strong> that people might ask AIs.<\/p>\n<h2 class=\"\" data-start=\"2350\" data-end=\"2408\">2. Implement structured data (Schema.org)<\/h2>\n<p class=\"\" data-start=\"2410\" data-end=\"2603\">Structured data is a <strong data-start=\"2442\" data-end=\"2463\">universal language<\/strong> that AIs understand perfectly. It&#039;s as if you gave them <strong data-start=\"2536\" data-end=\"2572\">an ultra-precise technical summary<\/strong> of what your page contains.<\/p>\n<p class=\"\" data-start=\"2605\" data-end=\"2645\">Some useful types for a business:<\/p>\n<ul data-start=\"2646\" data-end=\"2885\">\n<li class=\"\" data-start=\"2646\" data-end=\"2693\">\n<p class=\"\" data-start=\"2648\" data-end=\"2693\"><strong data-start=\"2648\" data-end=\"2665\">LocalBusiness<\/strong> : for any local business.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2694\" data-end=\"2747\">\n<p class=\"\" data-start=\"2696\" data-end=\"2747\"><strong data-start=\"2696\" data-end=\"2710\">Restaurant<\/strong> : for restaurants, bars, cafes.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2748\" data-end=\"2798\">\n<p class=\"\" data-start=\"2750\" data-end=\"2798\"><strong data-start=\"2750\" data-end=\"2761\">Service<\/strong> : for service providers.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2799\" data-end=\"2840\">\n<p class=\"\" data-start=\"2801\" data-end=\"2840\"><strong data-start=\"2801\" data-end=\"2812\">Product<\/strong> : for product sheets.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2841\" data-end=\"2885\">\n<p class=\"\" data-start=\"2843\" data-end=\"2885\"><strong data-start=\"2843\" data-end=\"2854\">FAQ Page<\/strong> : for questions\/answers.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"2887\" data-end=\"2931\">Examples of useful structured data:<\/h3>\n<ul data-start=\"2932\" data-end=\"3089\">\n<li class=\"\" data-start=\"2932\" data-end=\"2960\">\n<p class=\"\" data-start=\"2934\" data-end=\"2960\">Name of your establishment<\/p>\n<\/li>\n<li class=\"\" data-start=\"2961\" data-end=\"2979\">\n<p class=\"\" data-start=\"2963\" data-end=\"2979\">Physical address<\/p>\n<\/li>\n<li class=\"\" data-start=\"2980\" data-end=\"2991\">\n<p class=\"\" data-start=\"2982\" data-end=\"2991\">Phone<\/p>\n<\/li>\n<li class=\"\" data-start=\"2992\" data-end=\"3014\">\n<p class=\"\" data-start=\"2994\" data-end=\"3014\">Hours of operation<\/p>\n<\/li>\n<li class=\"\" data-start=\"3015\" data-end=\"3053\">\n<p class=\"\" data-start=\"3017\" data-end=\"3053\">Type of cuisine (for a restaurant)<\/p>\n<\/li>\n<li class=\"\" data-start=\"3054\" data-end=\"3074\">\n<p class=\"\" data-start=\"3056\" data-end=\"3074\">Price range<\/p>\n<\/li>\n<li class=\"\" data-start=\"3075\" data-end=\"3089\">\n<p class=\"\" data-start=\"3077\" data-end=\"3089\">Customer reviews<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"3091\" data-end=\"3226\">\ud83d\udc49 Tip: <strong data-start=\"3104\" data-end=\"3127\">validate your diagrams<\/strong> with Google&#039;s testing tool: <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3161\" data-end=\"3225\">Rich Results Test<\/a>. If you don&#039;t know what it is yet, don&#039;t panic, <a href=\"https:\/\/tulipemedia.com\/en\/guide-seo-ia\/\">There is a full article on how to integrate Schema into your website<\/a>, so you can do it without advanced technical skills.<\/p>\n<h2 class=\"\" data-start=\"3233\" data-end=\"3293\">3. The best WordPress plugins for adding schema<\/h2>\n<p class=\"\" data-start=\"3295\" data-end=\"3363\">Here are 3 reliable, recognized plugins, adapted to different needs:<\/p>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3365\" data-end=\"3905\">\n<thead data-start=\"3365\" data-end=\"3412\">\n<tr data-start=\"3365\" data-end=\"3412\">\n<th data-start=\"3365\" data-end=\"3374\" data-col-size=\"sm\">Plugin<\/th>\n<th data-start=\"3374\" data-end=\"3389\" data-col-size=\"md\">Highlights<\/th>\n<th data-start=\"3389\" data-end=\"3412\" data-col-size=\"md\">To be preferred if\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3430\" data-end=\"3905\">\n<tr data-start=\"3430\" data-end=\"3592\">\n<td data-start=\"3430\" data-end=\"3450\" data-col-size=\"sm\"><strong data-start=\"3432\" data-end=\"3449\">Rank Math SEO<\/strong><\/td>\n<td data-start=\"3450\" data-end=\"3542\" data-col-size=\"md\">Ultra comprehensive, automatically generates schema for your pages, articles, local files.<\/td>\n<td data-start=\"3542\" data-end=\"3592\" data-col-size=\"md\">You want an all-in-one SEO + schema plugin.<\/td>\n<\/tr>\n<tr data-start=\"3593\" data-end=\"3772\">\n<td data-start=\"3593\" data-end=\"3631\" data-col-size=\"sm\"><strong data-start=\"3595\" data-end=\"3630\">Schema &amp; Structured Data for WP<\/strong><\/td>\n<td data-start=\"3631\" data-end=\"3702\" data-col-size=\"md\">Very precise, allows you to create complex and personalized diagrams.<\/td>\n<td data-start=\"3702\" data-end=\"3772\" data-col-size=\"md\">You need advanced control over your structured data.<\/td>\n<\/tr>\n<tr data-start=\"3773\" data-end=\"3905\">\n<td data-start=\"3773\" data-end=\"3788\" data-col-size=\"sm\"><strong data-start=\"3775\" data-end=\"3787\">SEOPress<\/strong><\/td>\n<td data-start=\"3788\" data-end=\"3852\" data-col-size=\"md\">Lightweight, efficient, built-in automatic diagrams (PRO version).<\/td>\n<td data-start=\"3852\" data-end=\"3905\" data-col-size=\"md\">You are looking for a quick and efficient solution.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"\" data-start=\"3907\" data-end=\"4026\">\ud83d\udc49 My advice: <strong data-start=\"3924\" data-end=\"3937\">Rank Math<\/strong> is perfect for 80% professional sites because it combines SEO + Schema in a very intuitive way. But again, remember to check out my full article on Schema which you will find in <a href=\"https:\/\/tulipemedia.com\/en\/guide-seo-ia\/\">My Ultimate Guide to \u201cSEO for AI\u201d<\/a>, in order to learn how to integrate and use this language on your website<\/p>\n<h2 class=\"\" data-start=\"4033\" data-end=\"4070\">4. Complete example: a restaurant in Paris<\/h2>\n<p class=\"\" data-start=\"4072\" data-end=\"4125\">Let&#039;s imagine an Italian restaurant named <strong data-start=\"4110\" data-end=\"4124\">Bella Roma<\/strong>.<\/p>\n<p class=\"\" data-start=\"4127\" data-end=\"4171\">Here&#039;s how to structure your home page:<\/p>\n<ul data-start=\"4172\" data-end=\"4388\">\n<li class=\"\" data-start=\"4172\" data-end=\"4229\">\n<p class=\"\" data-start=\"4174\" data-end=\"4229\"><strong data-start=\"4174\" data-end=\"4180\">H1<\/strong> : \u201cBella Roma \u2013 Italian Restaurant in Paris 5th arrondissement\u201d<\/p>\n<\/li>\n<li class=\"\" data-start=\"4230\" data-end=\"4271\">\n<p class=\"\" data-start=\"4232\" data-end=\"4271\"><strong data-start=\"4232\" data-end=\"4238\">H2<\/strong> : \u201cOur Italian specialties\u201d<\/p>\n<\/li>\n<li class=\"\" data-start=\"4272\" data-end=\"4310\">\n<p class=\"\" data-start=\"4274\" data-end=\"4310\"><strong data-start=\"4274\" data-end=\"4280\">H2<\/strong> : \u201cOur opening hours and address\u201d<\/p>\n<\/li>\n<li class=\"\" data-start=\"4311\" data-end=\"4346\">\n<p class=\"\" data-start=\"4313\" data-end=\"4346\"><strong data-start=\"4313\" data-end=\"4319\">H2<\/strong> : \u201cBook your table\u201d<\/p>\n<\/li>\n<li class=\"\" data-start=\"4347\" data-end=\"4388\">\n<p class=\"\" data-start=\"4349\" data-end=\"4388\"><strong data-start=\"4349\" data-end=\"4355\">H2<\/strong> : \u201cFrequently Asked Questions (FAQ)\u201d<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4390\" data-end=\"4439\">And add a Schema type markup <code data-start=\"4425\" data-end=\"4437\">Restaurant<\/code> :<\/p>\n<ul data-start=\"4440\" data-end=\"4697\">\n<li class=\"\" data-start=\"4440\" data-end=\"4461\">\n<p class=\"\" data-start=\"4442\" data-end=\"4461\"><code data-start=\"4442\" data-end=\"4449\">@kind<\/code>: Restaurant<\/p>\n<\/li>\n<li class=\"\" data-start=\"4462\" data-end=\"4482\">\n<p class=\"\" data-start=\"4464\" data-end=\"4482\"><code data-start=\"4464\" data-end=\"4470\">name<\/code>: Bella Roma<\/p>\n<\/li>\n<li class=\"\" data-start=\"4483\" data-end=\"4512\">\n<p class=\"\" data-start=\"4485\" data-end=\"4512\"><code data-start=\"4485\" data-end=\"4494\">address<\/code>: Full address<\/p>\n<\/li>\n<li class=\"\" data-start=\"4513\" data-end=\"4549\">\n<p class=\"\" data-start=\"4515\" data-end=\"4549\"><code data-start=\"4515\" data-end=\"4530\">servesCuisine<\/code>: Italian cuisine<\/p>\n<\/li>\n<li class=\"\" data-start=\"4550\" data-end=\"4583\">\n<p class=\"\" data-start=\"4552\" data-end=\"4583\"><code data-start=\"4552\" data-end=\"4566\">Opening Hours<\/code>: Precise times<\/p>\n<\/li>\n<li class=\"\" data-start=\"4584\" data-end=\"4610\">\n<p class=\"\" data-start=\"4586\" data-end=\"4610\"><code data-start=\"4586\" data-end=\"4598\">priceRange<\/code>: Average price<\/p>\n<\/li>\n<li class=\"\" data-start=\"4611\" data-end=\"4645\">\n<p class=\"\" data-start=\"4613\" data-end=\"4645\"><code data-start=\"4613\" data-end=\"4624\">phone<\/code>: Phone number<\/p>\n<\/li>\n<li class=\"\" data-start=\"4646\" data-end=\"4667\">\n<p class=\"\" data-start=\"4648\" data-end=\"4667\"><code data-start=\"4648\" data-end=\"4654\">menu<\/code>: Menu URL<\/p>\n<\/li>\n<li class=\"\" data-start=\"4668\" data-end=\"4697\">\n<p class=\"\" data-start=\"4670\" data-end=\"4697\"><code data-start=\"4670\" data-end=\"4691\">acceptsReservations<\/code>: true<\/p>\n<\/li>\n<\/ul>\n<h1 class=\"\" data-start=\"4704\" data-end=\"4718\">\ud83d\ude80 To remember<\/h1>\n<p class=\"\" data-start=\"4722\" data-end=\"4825\">A well-structured website enriched with Schema data is <strong data-start=\"4782\" data-end=\"4824\">a key to AI and SEO visibility<\/strong>.<\/p>\n<p class=\"\" data-start=\"4827\" data-end=\"4983\">It is <strong data-start=\"4833\" data-end=\"4845\">the base<\/strong> : before even working on your Google profile or your social networks, <strong data-start=\"4916\" data-end=\"4982\">your site must be ready for artificial intelligence<\/strong>. And this is where, as I explained at the beginning of my guide, AI puts the website back at the center of your digital marketing, whereas until now, websites had been eclipsed by social networks.<\/p>\n<hr \/>\n<p data-start=\"1295\" data-end=\"1398\"><strong>\ud83d\udc47 Continue with the next chapter:<br \/>\n<\/strong><strong data-start=\"1339\" data-end=\"1398\"><a href=\"https:\/\/tulipemedia.com\/en\/google-business-profile-seo-ia\/\">Chapter 3 \u2013 Create an Irresistible Google Business Profile<\/a><br \/>\n<\/strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">\ud83d\udcd8 Or find the\u00a0<\/span><a class=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" href=\"https:\/\/tulipemedia.com\/en\/guide-seo-ia\/\" rel=\"noopener\" data-start=\"1421\" data-end=\"1451\">complete summary of the guide<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pour \u00eatre correctement compris et valoris\u00e9 par les intelligences artificielles et les moteurs de recherche modernes, votre site web doit devenir une source d\u2019informations fiable, claire et parfaitement structur\u00e9e. Il ne suffit plus d\u2019avoir un beau site : il faut avoir un site intelligible pour les machines autant que pour les humains. Voyons comment y [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":5333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158],"tags":[167],"class_list":["post-5332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia","tag-guide-seo-pour-ia"],"_links":{"self":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/5332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/comments?post=5332"}],"version-history":[{"count":3,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/5332\/revisions"}],"predecessor-version":[{"id":5360,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/5332\/revisions\/5360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/media\/5333"}],"wp:attachment":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/media?parent=5332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/categories?post=5332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/tags?post=5332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}