{"id":2189,"date":"2023-05-09T19:02:45","date_gmt":"2023-05-09T17:02:45","guid":{"rendered":"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/?p=2189"},"modified":"2023-05-09T19:52:59","modified_gmt":"2023-05-09T17:52:59","slug":"launch-healthy-restaurant-concept","status":"publish","type":"post","link":"https:\/\/tulipemedia.com\/en\/lancer-concept-healthy-restaurant\/","title":{"rendered":"Food trend: how to integrate the notion of HEALTHY into your restaurant"},"content":{"rendered":"<p>FOOD \u2013 <strong>Eat healthy<\/strong> is a growing demand among consumers. So when you own one or more restaurants, or work in food in general, the question arises of how to introduce \u201cHealthy\u201d into your offering.<\/p>\n<p>As some know, <a href=\"https:\/\/libshop.paris\" target=\"_blank\" rel=\"noopener noreferrer\">I launched a modern Lebanese restaurant brand<\/a> whose leitmotif is to eat healthy at the best price, using the great classics of Lebanese and more generally Mediterranean street food, whose ingredients are extremely healthy because <strong>based on the Cretan diet (legumes, quality meat, parsley, vegetables, olive oil, etc.)<\/strong>.<\/p>\n<p>Furthermore, I also launch <a href=\"https:\/\/blooness.com\" target=\"_blank\" rel=\"noopener noreferrer\">a great white paper on the \u201cideal\u201d diet<\/a>, which brings together all the often overlooked fundamentals of a perfect diet for health and figure.<\/p>\n<p>I therefore bring together in this post all <strong>my thoughts on the different ways to approach \u201chealthy eating\u201d in your restaurant<\/strong>, whether for general restaurants, brasseries, fast-food restaurants or 100% concepts focused on healthy food. You will also find all these ideas on video in this filmed exchange with Thomas from Coach Mon Resto:<\/p>\n<p><iframe loading=\"lazy\" title=\"Healthy, vegetarian, fast good restaurants: a fundamental trend\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qoZX9JCDupQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Define the notion of Healthy<\/h2>\n<p>Before wanting to integrate \u201chealthy\u201d ingredients or meals into your menu, you must first define what healthy is. Because this generic term can <strong>take on several meanings<\/strong> based on food trends, dietary dogmas that are in vogue at the moment, popular beliefs, and scientific advances on the subject.<\/p>\n<figure id=\"attachment_2216\" aria-describedby=\"caption-attachment-2216\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2216 size-large\" src=\"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/wp-content\/uploads\/2020\/11\/accompagnement-houmous-basilic-1-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" title=\"\" srcset=\"https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/accompagnement-houmous-basilic-1-1024x1024.jpg 1024w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/accompagnement-houmous-basilic-1-300x300.jpg 300w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/accompagnement-houmous-basilic-1-150x150.jpg 150w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/accompagnement-houmous-basilic-1-768x768.jpg 768w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/accompagnement-houmous-basilic-1-200x200.jpg 200w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/accompagnement-houmous-basilic-1-400x400.jpg 400w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/accompagnement-houmous-basilic-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2216\" class=\"wp-caption-text\">Basil Hummus at Libshop<\/figcaption><\/figure>\n<p>On a generic level, <strong>healthy means \u201chealthy\u201d<\/strong>. In other words, it&#039;s about integrating healthy products into your menu, or at least <em>recognized as being good for health<\/em>, and incidentally for the line.<\/p>\n<h2>Consumer expectations have been evolving since the 2000s<\/h2>\n<p>For several years, consumers have been demanding healthy products, with short supply chains, organic, with less meat, more vegetables, etc.<\/p>\n<p>This is a fundamental trend, which finds its source in several issues:<\/p>\n<ul>\n<li><strong>The increase in diseases of civilization<\/strong> (metabolic diseases, cancers, diabetes, overweight, allergies, inflammatory diseases, etc.).<\/li>\n<li><strong>Respect for life and animals<\/strong>, with the aim of reducing the slaughter of massage in favor of low-cost fast-food chains, which serve gargantuan quantities that the human body does not need.<\/li>\n<li><strong>The return to traditional values<\/strong> and the rejection of mass industry<\/li>\n<\/ul>\n<p>As a result, there is a tendency to <strong>eat better<\/strong>, in <strong>reasonable quantities<\/strong>.<\/p>\n<figure id=\"attachment_2220\" aria-describedby=\"caption-attachment-2220\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2220 size-large\" src=\"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/wp-content\/uploads\/2020\/11\/lib-healthy-1-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" title=\"\" srcset=\"https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/lib-healthy-1-1024x1024.jpg 1024w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/lib-healthy-1-300x300.jpg 300w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/lib-healthy-1-150x150.jpg 150w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/lib-healthy-1-768x768.jpg 768w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/lib-healthy-1-200x200.jpg 200w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/lib-healthy-1-400x400.jpg 400w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/lib-healthy-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2220\" class=\"wp-caption-text\">Falafel Salad + Pink Hummus at Libshop<\/figcaption><\/figure>\n<p>But what can be considered good in terms of diet and health? This is the whole question we are going to try to answer, because wanting to add a notion of healthy to the menu is much more complicated than it seems. Indeed, depending on one&#039;s beliefs, &quot;eating healthy&quot; can be linked to several dietary practices, sometimes complementary of course, but sometimes contradictory.<\/p>\n<h2>Eating healthy, a demand with variable geometry<\/h2>\n<p>Here is a non-exhaustive list of several possible avenues:<\/p>\n<ul>\n<li>Vegetarian or vegan food is the most exploited avenue currently<\/li>\n<li>Flexitarian positioning<\/li>\n<li>Respect for seasonal fruits and vegetables<\/li>\n<li>Organic<\/li>\n<li>The ecological aspect (short circuits, etc.)<\/li>\n<li>The equitable aspect (regional farmers, etc.)<\/li>\n<li>Unprocessed food<\/li>\n<li>Food low in sugar<\/li>\n<li>The paleo diet (and therefore rich in meat)<\/li>\n<li>Sports and protein nutrition, considered healthy by certain nutritionist doctors, and endorsed by bodybuilding and fitness practitioners, who are more and more numerous<\/li>\n<li>And obviously, homemade food, from raw products, therefore little processed, whether it is rich or low in sugar, vegetarian or carnivorous, etc\u2026<\/li>\n<\/ul>\n<p>As you will have understood, \u201chealthy\u201d is a multi-faceted concept, and it involves choosing a path based on your beliefs, your business model and the potential market.<\/p>\n<h2>Specialized brand or diversification?<\/h2>\n<p>Now that we have highlighted the different healthy trends, it remains to be seen what the strategy is. Several avenues are available to entrepreneurs:<\/p>\n<ul>\n<li><strong>Fast food chains can diversify their offerings<\/strong>, for example by offering premium menus, vegan menus, gluten-free bread in their burger, exceptional foods, organic chicken in their buckets, at a higher price. These are loose ideas.<\/li>\n<li><strong>Breweries can diversify their menu by offering more elaborate dishes<\/strong>, with the mention \u201corganic, vegan, gluten-free, short circuit, etc\u201d.<\/li>\n<li><strong>Semi-gastro and gastro restaurants can launch vegan dishes<\/strong>, but also <strong>desserts made without sugar<\/strong>, for example, to best match with a premium clientele looking for a gastronomic escape but without the kilos that go with it (the very sweet dessert being a time bomb on a dietary level).<\/li>\n<li>Finally, <strong>start-ups<\/strong> specialized in home delivery of food (and which integrate the entire value chain), can also launch their <strong>healthy range<\/strong>, or even launch brands specializing in a particular diet (delivery of low-carbohydrate dishes, delivery of paleo dishes, etc.).<\/li>\n<li>There are also the <strong>\u201cfast-good\u201d<\/strong> who are on the rise. This is a specialization which consists of making fast food, but with quality products.<\/li>\n<\/ul>\n<p>So it\u2019s a matter of choosing your side:<\/p>\n<ul>\n<li><strong>Either we diversify our offer<\/strong>, which is recommended for general restaurants or chains<\/li>\n<li>Either we choose <strong>one or more types of power supply compatible with each other<\/strong>, and we create a brand (pure player or physical) specialized in this area. Here, the advantage is to be identified as a reference in a particular field, and to be praised by the \u201cearly adopters\u201d of this type of food. But beware of take-off, which risks being long and tedious, because apart from vegan food, all the other avenues mentioned above remain niches on the commercial and marketing level for the moment.<\/li>\n<\/ul>\n<h2>Healthy in a classic or general restaurant<\/h2>\n<p>Once you have decided on the type of food you want to add to your menu, all you have to do is choose the dishes you want to add, calling on your chef. , or by looking at recipes on the Internet.<\/p>\n<p>If, for example, you are going with vegan dishes, all you need to do is find out what the key dishes are and add them, making sure to train your teams well.<\/p>\n<figure id=\"attachment_2222\" aria-describedby=\"caption-attachment-2222\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2222 size-large\" src=\"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/wp-content\/uploads\/2020\/11\/pita-veganou-1024x701.jpg\" alt=\"\" width=\"1024\" height=\"701\" title=\"\" srcset=\"https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/pita-veganou-1024x701.jpg 1024w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/pita-veganou-300x205.jpg 300w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/pita-veganou-768x526.jpg 768w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/pita-veganou-1320x903.jpg 1320w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/pita-veganou-400x274.jpg 400w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/pita-veganou.jpg 1461w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2222\" class=\"wp-caption-text\">Veganou at Libshop<\/figcaption><\/figure>\n<p>Then, it is absolutely necessary to <strong>highlight so that they are sold, at a price sometimes higher than carnivorous dishes for example<\/strong>. That\u2019s good, the margins are often higher on vegan dishes.<\/p>\n<p>Finally, everything must be coherent, namely that your brand, if it \u201cpremiumizes\u201d itself through a healthy offer, <strong>must send the \u201chealthy\u201d codes<\/strong> via its decoration, its design, the design of its menu, etc\u2026<\/p>\n<p>In the case of a bistro for example, you should not skimp on the decor, <strong>bring plants into your establishment<\/strong>, in order to send the signal that in this restaurant, you can eat healthy. These are simple and effective signals.<\/p>\n<h2>The case of a teacher oriented to 100% healthy<\/h2>\n<p>In this specific case, it is a <strong>specialized brand<\/strong>, which must therefore be a reference in the field. We must then be impeccable across the entire value chain. If it is a restaurant or a restaurant chain, there will be two projects on which you should not skimp:<\/p>\n<ul>\n<li><strong>A range of ultra premium products, well marketed, well packaged<\/strong>, with all the ecological aspect. Nothing should be left to chance, from the source of the products to their presentation.<\/li>\n<li><strong>Beautifully decorated living spaces<\/strong>, by putting competent architectural agencies on the scene, which will allow you to have restaurants that will leave the consumer in no doubt as to their positioning. For this, see brands like Shine Garden for fast lunch food, or Wild &amp; the Moon for the more premium side.<\/li>\n<\/ul>\n<p>The target is a CSP+ clientele, concerned about the environment, fairly well-thinking, connected, and who want to eat healthy at the most affordable price. <strong>No risk-taking is possible with this clientele<\/strong>, you have to be as eco-friendly as possible, with products that are often vegetarian\/vegan and in tune with the times (hummus, eggplant caviar, quinoa, seaweed, coconut, konjac noodles, seeds, oilseeds, herbs , etc\u2026).<\/p>\n<figure id=\"attachment_2224\" aria-describedby=\"caption-attachment-2224\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2224 size-large\" src=\"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/wp-content\/uploads\/2020\/11\/bowl-falafel1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" title=\"\" srcset=\"https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/bowl-falafel1-1024x683.jpg 1024w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/bowl-falafel1-300x200.jpg 300w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/bowl-falafel1-768x512.jpg 768w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/bowl-falafel1-1536x1024.jpg 1536w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/bowl-falafel1-1320x880.jpg 1320w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/bowl-falafel1-400x267.jpg 400w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2020\/11\/bowl-falafel1.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2224\" class=\"wp-caption-text\">Falafel bowl at Libshop.<\/figcaption><\/figure>\n<p>If it is a pure player, we will remove all the options mentioned in the \u201cdecoration and physical locations\u201d section, and we will put the package on the <strong>online communication<\/strong>, the mobile application, the website, social networks, in order to best capture its target, always with hyper-marketed and packaged products.<\/p>\n<p>Conclusion: healthy is, in my opinion, a <strong>current position<\/strong> who can be <strong>commercially winning<\/strong>, provided that it is <strong>consistent<\/strong> in how to build your offer and present it to customers. I hope that my thoughts can help some people, don&#039;t hesitate to comment in the comments if you have an opinion on the question!!<\/p>","protected":false},"excerpt":{"rendered":"<p>FOOD &#8211; Manger sain est une demande grandissante chez les consommateurs. Alors quand on poss\u00e8de un ou plusieurs restaurants, ou que l&rsquo;on travaille dans la food en g\u00e9n\u00e9ral, se pose la question la fa\u00e7on d&rsquo;introduire le \u00ab\u00a0Healthy\u00a0\u00bb dans son offre. Comme certains le savent, j&rsquo;ai lanc\u00e9 une enseigne de restaurants libanais modernes dont le leitmotiv [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":2212,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodtech"],"_links":{"self":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/2189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/comments?post=2189"}],"version-history":[{"count":1,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/2189\/revisions"}],"predecessor-version":[{"id":4070,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/2189\/revisions\/4070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/media\/2212"}],"wp:attachment":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/media?parent=2189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/categories?post=2189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/tags?post=2189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}