{"id":1896,"date":"2019-10-23T16:47:49","date_gmt":"2019-10-23T14:47:49","guid":{"rendered":"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/?p=1896"},"modified":"2019-10-23T16:47:49","modified_gmt":"2019-10-23T14:47:49","slug":"increase-restaurant-delivery-sales","status":"publish","type":"post","link":"https:\/\/tulipemedia.com\/en\/augmenter-ventes-livraison-restaurant\/","title":{"rendered":"Restaurateurs: how to increase your delivery sales volume?"},"content":{"rendered":"<p>Hello everyone, dear restaurateur friends!<\/p>\n<p>Last week, <a href=\"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/rentabilite-livraison-ubereats-deliveroo\/\" target=\"_blank\" rel=\"noopener noreferrer\">I posted an article with my ideas allowing restaurants to generate margins \u2013 or at least not to generate losses \u2013 in delivery with delivery intermediaries such as UberEATS or Deliveroo<\/a>.<\/p>\n<p>This article followed <a href=\"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/ubereats-deliveroo-justeat-stuart-quel-marketplace-choisir-pour-son-restaurant-et-est-ce-rentable\/\" target=\"_blank\" rel=\"noopener noreferrer\">my post on whether to enter the heady but high-risk market of home food delivery<\/a>.<\/p>\n<p>Today I wanted to share with you <strong>certain avenues for improving sales volume.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1898\" src=\"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/wp-content\/uploads\/2019\/10\/livraison-restaurant-ubereats-deliveroo.jpg\" alt=\"\" width=\"2366\" height=\"2366\" title=\"\" srcset=\"https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2019\/10\/livraison-restaurant-ubereats-deliveroo.jpg 2048w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2019\/10\/livraison-restaurant-ubereats-deliveroo-300x300.jpg 300w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2019\/10\/livraison-restaurant-ubereats-deliveroo-1024x1024.jpg 1024w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2019\/10\/livraison-restaurant-ubereats-deliveroo-150x150.jpg 150w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2019\/10\/livraison-restaurant-ubereats-deliveroo-768x768.jpg 768w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2019\/10\/livraison-restaurant-ubereats-deliveroo-1536x1536.jpg 1536w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2019\/10\/livraison-restaurant-ubereats-deliveroo-1320x1320.jpg 1320w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2019\/10\/livraison-restaurant-ubereats-deliveroo-200x200.jpg 200w, https:\/\/tulipemedia.com\/wp-content\/uploads\/sites\/3\/2019\/10\/livraison-restaurant-ubereats-deliveroo-400x400.jpg 400w\" sizes=\"auto, (max-width: 2366px) 100vw, 2366px\" \/><\/p>\n<p>Once we are sure not to be in deficit with this type of solution, either we have a healthy balance between on-site and delivery, or we have managed to sell products with lower material and labor costs. of work sufficiently low, the question of volumes arises.<\/p>\n<p><strong>So how can you boost your sales volume?<\/strong> Here are some ideas, if you want to share others and discuss the subject, don&#039;t hesitate to comment in the comments of the article!<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/cours-foodtech-restaurant\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Note: find my white paper \u201cInitiation to digital and foodtech for restaurateurs\u201d here. Lots of advice based on my experience in the field for over 5 years now!<\/strong><\/em><\/a><\/p>\n<p>Here are the tracks mentioned in video for the site <a href=\"https:\/\/www.coachmonresto.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Coach My Restaurant<\/strong><\/em><\/a> :<\/p>\n<p><iframe loading=\"lazy\" title=\"Restaurateurs: how to boost your delivery sales volume?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SjUXe1_FkVs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>And here is the long version of the interview:<\/p>\n<p><iframe loading=\"lazy\" title=\"Delivery &amp; Restaurant: what to do with Uber eats, Deliveroo, Just eats, Glovo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/uS0cc8bZ_I4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>And the summary of the advice given in video:<\/p>\n<h2>Simplify your card<\/h2>\n<p>Do not copy and paste an extension card, but rather a drawer card, with up-selling. Delivery is also an opportunity to review your menu on site to make it simpler too.<\/p>\n<p>&nbsp;<\/p>\n<h2>Satisfy the different types of orders (utilities VS pleasure)<\/h2>\n<p>In delivery, there are roughly two main types of orders. \u201cPleasure\u201d orders (sushi platter, pizzas with drinks, Lebanese mezzes with alcohol, etc.), and utility orders (sandwich only, individual bowl at an attractive price, etc.).<\/p>\n<p>To be able to cast a wide net, your menu must therefore be able to satisfy these two types of orders, with low-priced menus, more generous menus, and drawer products with up-selling, where the customer can add as they go. he adds a product to his basket of other complementary products.<\/p>\n<p>So the customer who just wanted a sandwich won&#039;t be harmed, and neither will the one who wanted to treat themselves. Moreover, <a href=\"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/rentabilite-livraison-ubereats-deliveroo\/\" target=\"_blank\" rel=\"noopener noreferrer\">up-selling with low-cost products, such as drinks or fries, is a good way to counter unprofitable products when they are commissioned<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Boost self-esteem with careful packaging and ordering<\/h2>\n<p>The point of delivery is also and above all communication. By sending carefully prepared, well-compartmentalized and Instagrammable orders, you promote the customer who will be even more likely to become an ambassador for your brand.<\/p>\n<p>&nbsp;<\/p>\n<h2>Establish a real artistic direction<\/h2>\n<p>Photos are the main asset that will allow you to boost your orders. And in any case, they can be used on social networks and on print to communicate. You must therefore ensure visual unity and coherence, and not take photos yourself. We don&#039;t invent ourselves as photographers! Call a professional.<\/p>\n<p>&nbsp;<\/p>\n<h2>Gamify ordering<\/h2>\n<p>Have your menu proofread by third parties, so that they can help you not only to simplify it to the extreme \u2013 the delivery customer does not have the time to decipher your menu \u2013 but also to make it as fun as possible.<\/p>\n<p>&nbsp;<\/p>\n<h2>Choose dishes that are suitable for delivery<\/h2>\n<p>No more succulent dishes that are not suitable for delivery routes. As such, pok\u00e9 bowls currently constitute the ideal solution (cold, mobile, practical, and generous).<\/p>\n<p>Furthermore, do not hesitate to reheat or reorder if there was a delivery problem, even if the delivery problem is not your fault.<\/p>\n<p>&nbsp;<\/p>\n<p>If you liked this article, don\u2019t hesitate to share it by letting me know on social media! And if you would like to discuss the subject, I would be delighted to hear from you in the comments below the article. Finally, <strong><a href=\"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/cours-foodtech-restaurant\/\" target=\"_blank\" rel=\"noopener\">remember to consult my white paper on the digitalization of restaurants, available by following this link!<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Bonjour \u00e0 tous, chers amis restaurateurs ! La semaine derni\u00e8re, j&rsquo;avais post\u00e9 un article avec mes id\u00e9es permettant aux restaurants de g\u00e9n\u00e9rer des marges &#8211; ou \u00e0 minima de ne pas g\u00e9n\u00e9rer des pertes &#8211; en livraison avec les interm\u00e9diaires de livraison tels qu&rsquo;UberEATS ou Deliveroo. Cet article faisait suite \u00e0 mon post sur la [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":1898,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodtech"],"_links":{"self":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/1896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/comments?post=1896"}],"version-history":[{"count":0,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/1896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/media\/1898"}],"wp:attachment":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/media?parent=1896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/categories?post=1896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/tags?post=1896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}