{"id":1808,"date":"2019-04-13T18:57:14","date_gmt":"2019-04-13T16:57:14","guid":{"rendered":"https:\/\/tulipeo-tulipemedia.pf28.wpserveur.net\/?p=1808"},"modified":"2025-06-30T18:11:44","modified_gmt":"2025-06-30T16:11:44","slug":"social-media-course","status":"publish","type":"post","link":"https:\/\/tulipemedia.com\/en\/cours-social-media\/","title":{"rendered":"Course \u2013 Social Media explained to everyone (social networks and digital marketing)"},"content":{"rendered":"<p>A free guide to understanding the basics of social media: community management, social networks, digital marketing, and essential tools to optimize your online presence.<\/p>\n<p><em><strong>This guide is a summary of the <strong>Social Media course that I taught at the Sup de Pub communications school (INSEEC Group), and which I now add to over time. <\/strong>Learn how social media works and how to implement your own social media strategy to generate buzz, improve your online visibility, and grow your business.<\/strong><\/em><\/p>\n<ul>\n<li>Chapter 1 : <a href=\"https:\/\/tulipemedia.com\/en\/social-media-tips\/\">The 10 best tips for effectively running your social networks<\/a><\/li>\n<li>Chapter 2 :\u00a0<a href=\"https:\/\/tulipemedia.com\/en\/what-is-twitter-definition-key-figures-statistics-behavior\/\">Introduction to Twitter: key figures and behaviors<\/a><\/li>\n<li>Chapter 3: <a href=\"https:\/\/tulipemedia.com\/en\/twitter-uses-practical-advice-web-communication\/\">Uses and best practices on Twitter<\/a><\/li>\n<li>Chapter 4: <a href=\"https:\/\/tulipemedia.com\/en\/definition-troll-fight-against-trolls\/\">How to deal with trolls and haters<\/a><\/li>\n<li>Chapter 5:\u00a0<a href=\"https:\/\/tulipemedia.com\/en\/digitalize-brand-culture-structure-sales-marketing-hr\/\">Digitalize the company through its structure and culture<\/a><\/li>\n<li>Chapter 6:\u00a0<a href=\"https:\/\/tulipemedia.com\/en\/mobile-social-networks-egocentric-communication-navel-gazing\/\">The navel-gazing fiber of social networks<\/a><\/li>\n<li>Chapter 7: <a href=\"https:\/\/tulipemedia.com\/en\/social-media-trends-innovations-digital-networks-2014\/\">Social media trends since 2014<\/a><\/li>\n<li>Chapter 8, case study: <a style=\"line-height: 1.5em;\" href=\"https:\/\/tulipemedia.com\/en\/galliano-dior-anti-semitic-scandal-crisis-replacement\/\">Bad buzz and crisis communication, the Dior \/ Galliano case<\/a><\/li>\n<li>Chapter 9: <a href=\"https:\/\/tulipemedia.com\/en\/trends-advertising-fashion-brands-authenticity-back-to-basics-communication-strategy\/\">The authentic, this new universal<\/a><\/li>\n<\/ul>\n<h2>The best tools for managing and promoting your social networks<\/h2>\n<ul>\n<li>Chapter 1 : <a href=\"https:\/\/tulipemedia.com\/en\/oneup-social-media-management-app\/\">OneUp App, one of the best social media management solutions<\/a><\/li>\n<li>Chapter 2 : <a href=\"https:\/\/tulipemedia.com\/en\/smiirl-like-meter-connects-design\/\">Smiirl, the Facebook fan and Instagram follower counter<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Guide gratuit pour comprendre les bases du Social Media : community management, r\u00e9seaux sociaux, marketing digital, et outils essentiels pour optimiser votre pr\u00e9sence en ligne. Ce guide est un r\u00e9sum\u00e9 du cours de Social Media que j&rsquo;avais dispens\u00e9 \u00e0 l\u2019\u00e9cole de communication Sup de Pub (Groupe INSEEC), et que j&rsquo;agr\u00e9mente d\u00e9sormais au fil du temps. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":1068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"_links":{"self":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/1808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/comments?post=1808"}],"version-history":[{"count":3,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/1808\/revisions"}],"predecessor-version":[{"id":5645,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/posts\/1808\/revisions\/5645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/media\/1068"}],"wp:attachment":[{"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/media?parent=1808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/categories?post=1808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tulipemedia.com\/en\/wp-json\/wp\/v2\/tags?post=1808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}