Don’t underestimate what people will say
Online communication and monitoring
Implementation of a link between you and your public via your blog, your Facebook page your Twitter account and your blogger friends.
Monitoring of the Competition and Reactivity.
Observing what your competitors do in order to have a better online reaction.
Online surveillance.
The Internet is a double-edged sword: we do everything in our power to limit the negative things said about you online.
